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India's Rs 10,000 crore mattress industry is witnessing a continuous challenge from foreign brands.
International players soon discover that the game in the Indian market is more about managing real estate in terms of retail stores than the sales of sleeping products. One of the key strategies adopted by international markets is opening sleeping experience stores which makes it difficult to penetrate India since this requires significant investment in buying retail space. Indian real estate scenario is not the best, at least at the moment, to adopt this strategy, say experts.
There is indeed a silver lining in the dark clouds for international brands. E-Commerce is coming to their aid. With online convenience stores and shopping-hungry Indian consumers, many international brands hope to hit it big.Β
Waste management during the manufacturing process obviously poses a big question mark for this apparent goal. As the mattress industry sees a big push towards a more optimized and sustainable outlook, new and better waste management methods during the manufacturing process have become the need of...
Manufacturing is a sophisticated form of craftsmanship that calls upon ceaseless optimization of the process to produce uniform products, whose quality only enhances and production cost only depletes over time, with best case scenario in hindsight.
Waste management during the manufacturing process obviously poses a big question mark for this apparent goal. As the mattress industry sees a big push towards a more optimised and sustainable outlook, new and better waste management methods during the manufacturing process have become the need of the hour.
Note: Since waste management is such a wide concept that sips deep into every aspect of manufacturing, the article tries to explore it from all possible facets without any particular concern for chronology or steps, while more stress is laid upon suitable examples from the industry. So letβs get to it!
Winter is the peak season for the category; however, the impact of seasonality is lowest in West Bengal and Orissa. This is one of the many interesting findings from the second round of market study commissioned by ISPF. Expanse of the distribution network, annual sales of mattresses and performance of different brands across states in India are covered by this study.
ISPF conducted second round of market research survey to track the overall market size of mattress in Q1 of 2019. Survey objective also found out trend in product mix in terms of types of mattresses, different price bands, customer price points for different categories, preferred sizes and accessories and retail store dynamics.