Morgan Stanley: Buy Apple and ignore the ‘noise’

Apple stock has lagged behind the broader market in recent weeks, but Morgan Stanley says buy Apple and ignore the “noise.” Eric J. Savitz for Barron’s: In a research note Friday, Morgan Stanley hardware analyst Katy Huberty repeated her Overweight rating and $164 target price on Apple stock, asserting that the recent selloff is a buying opportunity, and that recent chatter about developments in…

Study reveals consumers willing to pay up to $2,400 for new iPhone

Apple’s current 5.8-inch iPhone XS and flagship 6.5-inch iPhone XS Max (right)

A Simon-Kucher & Partners study of 10,250 representative US consumers identified significant opportunity for higher priced iPhones from those considering the upcoming Fall 2019 models. This was primarily driven by high willingness-to-pay for monthly financed plans, and demand for large screen devices from younger and…

Apple will reduce international prices for future iPhones

[cfsp key=”getamac.jpg”]”During its earnings call yesterday, Apple revealed that its quarterly revenue for fiscal 2019’s Q1 (which ended on December 29, 2018) was down by 5 percent compared to a year ago, at just over $84 billion,” Abhimanyu Ghoshal writes for TNW. “t also shed light on why that happened: people bought fewer iPhones.”

“The problem isn’t only about Apple charging a premium for its…

Piper Jaffray: Apple stock will move higher in ‘super-long cycle’

“Longtime Apple Inc. bull Piper Jaffray said Tuesday it expects the stock to continue to move higher in what it expects to be a ‘super-long cycle’ versus a ‘supercycle,'” Ciara Linnane reports for MarketWatch.

“Analysts led by Michael Olson said a survey of 400 iPhone buyers has bolstered their expectations for the mix of iPhones to be sold in fiscal 2018,” Linnane reports.…

Why Apple’s flagship OLED iPhone will be so expensive

“In the last few weeks, I’ve fielded numerous calls about rumors that an OLED iPhone will cost well over $1,000. While this might seem excessive, it’s really just basic supply and demand,” Tim Bajarin writes for PC Magazine. “It seems that media types inquiring about this subject either did not take economics in school or are just not seeing the big picture.”

“OLED displays are in high…

How much will the new iPhone cost?

“The answer, regardless of when you ask, is: The same as the current iPhone,” Horace Dediu writes for asymco.

“Of course, this is the answer to the question of what will the averagenew iPhone cost,” Dediu writes. “The average selling price (which combines the revenues and the volumes of all units sold and is reported every quarter) has not varied very much since early 2008. To the…

Woz: Apple’s iPhones are priced very high because they are worth it

“Apple co-founder Steve Wozniak defended the high price tag of iPhones, which is rumored to cost $1,200 for the upcoming 10th anniversary model, because the quality is so good and ‘a safe bet,'” Seung Lee reports for The Mercury News.

“‘Apple products are safe. And Apple’s pricing is high in the extreme,’ said Wozniak to South China Morning Postreporters on Wednesday,” Lee reports.…

Apple expects iPhone prices to surge

“Over the past few quarters, Apple has seen a dramatic drop in iPhone average selling prices (ASPs). This isn’t entirely a bad thing, nor unexpected. The main reason for the recent decline was the launch of the iPhone SE, which starts at $400,” Evan Niu writes for The Motley Fool. “That’s the lowest price point that Apple has ever sold an iPhone for directly, even after taking into account its…