Apple’s iPhone 17 Apple’s iPhone 17 launch this month included a significant error, according to one analyst, and shareholders have been and continue to bear the consequences. Priced at $799, the same as last year’s iPhone 16, the base model hasn’t adjusted for inflation. Needham analyst Laura Martin, in a Tuesday note, called this a “value-destructive” approach, estimating a 13% loss for…

Apple’s iPhone 17 Pro in Deep Blue On Monday, a Seattle federal court handed a win to Apple and Amazon as it dismissed a consumer antitrust lawsuit against the companies, which alleged they conspired to raise iPhone and iPad prices on Amazon’s platform. Mike Scarcella for Reuters: ‎ U.S. District Judge Kymberly Evanson in her ruling faulted the plaintiffs’ lawyers for dragging out the litigation…

Apple is expected by analysts to raise prices by as much as $100 for some updated models of its flagship device when it unveils the iPhone 15 at an annual promotional event set for Tuesday. Those new iPhone Pro models are expected to include titanium casing, significantly improved processors, and cutting edge camera features. iPhone 15 Ultra (née Pro Max) rendering based on CAD. (imagevia…

Pricing rumors are circulating ahead of the iPhone 15 Pro launch later this year. Apple is said to be planning to increase the prices of the iPhone 15 Pro and iPhone 15 Pro Max, in part, as a way to further differentiate from the standard iPhone 15 and iPhone 15 Plus. iPhone 15 Pro Max rendering based on CAD. (imagevia @UniverseIce) Chance Miller for 9to5Mac: According to a sketchy and…

With launch of iPhone SE 3, will Apple drop the price of iPhone SE 2 to $199?

Apple is planning to unveil a 5G iPhone SE in March — but the big news could be a significant price drop – $199 – for the current model. Apple’s current A13 Bionic-powered 4.7-inch iPhone SE (2020) Mark Gurman for Bloomberg News: For years, the technology industry has been clamoring for a low-cost iPhone aimed at emerging markets. A device priced at $200 could make inroads in regions like…

Analysts: iPhone 11 pricing shows Apple is learning from past mistakes

Apple’s new A13-Bionic-powered iPhone 11 starts at $699

Apple yesterday announced its newest, basic model, the iPhone 11, will be priced at $699 rather than $749.

Jessica Bursztynsky for CNBC:

Two Wall Street analysts told CNBC on Wednesday that Apple’s batch of iPhones is a turnaround from its past mistakes.

“Apple has shown an ability to be tactical and understand the market dynamics,” said…

Imagining a mid-range iPhone: The iPhone SE is never coming back, but its spirit should live on

Apple’s 4-inch iPhone SE is never coming back, but its spirit should live on in a new, more affordable iPhone, Jason Cross writes for Macworld:

Apple makes the best phones it can, prices them such that the company makes a healthy profit, and if that’s too expensive, you can just buy last year’s model…or the one before that.

There’s a constant simmering furor from those who lament the passing of…

Apple’s guidance shows pricing moves are paying off

[cfsp key=”getamac.jpg”]”The market cheered Apple’s outlook for the second quarter. The rosy forecast shows that some of the moves Apple has been making to improve its competitiveness in certain markets are starting to work,” The Motley Fool writes. “For example, Apple has been absorbing foreign exchange hits and making trade-ins easier, among other efforts.”

“In this segment, host Dylan Lewis…