#interactiveads

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Creative billboard advertising in bustling urban environments thrives on innovation and relevance. Strategies like 3D and sculptural designs, interactive elements, location-based humor, dynamic content based on time or weather, and integration of live data or social causes effectively capture attention and engage audiences.

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In today's on-demand world, viewers crave experiences that are not just passive but interactive and personalized. This shift is propelling the rise of interactive ads on OTT and CTV platforms, transforming how brands connect with audiences. Imagine watching your favorite streaming show and being able to: 1. Click on a product featured in a scene to learn more or make a purchase. 2. Vote on plot developments or character decisions in real-time. 3. Unlock exclusive content or offers by engaging with an ad. These interactive elements not only enhance the viewer's experience but also provide brands with valuable engagement metrics and higher conversion rates. Studies have shown that interactive ads can boost viewer engagement by up to 300% compared to traditional ads. Why are interactive ads game-changers? 1. Enhanced Engagement: They turn passive viewing into an active experience. 2. Personalization: Ads can be tailored based on viewer preferences and behaviors. 3. Measurable Impact: Brands gain deeper insights through real-time analytics on viewer interactions. As technology continues to evolve, the line between content and advertising blurs, offering exciting possibilities for storytelling and brand integration. I'm curious to hear your thoughts:

First time to co-design an interactive print advertisement for a final output and won 2 awards for it — Most Creative and Most Effective Concept 😊🏆✨ Cheers to us BA 103! Most specially, to these people: co-layout artists @acmgarciaaa @mallorcagayle Make-up artist @jardinakate Shot by @jecogalang #printad #whynot #interactiveprintad #creativeadvertising #interactiveads #designforadvertising #adposter #minimalistadvertising #minimalistposters https://www.instagram.com/p/BvRX5r2nX7j/?utm_source=ig_tumblr_share&igshid=1wibvw4mogvc4

The ad allows the reader to scan the ad through an app on their smartphone or tablet, and build their own custom scooter from all the options available, including colors, styles, and accessories. The app also pops out GPS directions to the nearest Vespa location if the customer indicates interest in purchasing the scooter they have created.