#intemporal

Dieter Rams for Braun, 1962/1963. Wall Mounted Audio 2/3 (components: control TS45, reel-to-reel tape recorder TG60, slim speakers L450, record player PCS5), (Image 1 credit: Matthew Donaldson) Dieter Rams design ethos was very clearly codified by himself in ten legendary principles for good design: 1. Good design is innovative; 2. Good design makes a product useful; 3. Good design is aesthetic; 4. Good design makes a product understandable; 5. Good design is unobtrusive; 6. Good design is honest; 7. Good design is long-lasting; 8. Good design is thorough down to the last detail; 9. Good design is environmentally friendly; 10. Good design is as little design as possible

Dieter Rams, Nicolas Ghesquière, Sir Terence Conran, Lord Norman Foster, Jasper Morrison and Sir Paul Smith are among the design stars to give their support to the protection of design patent rights.