May 3, 2025
NONA9ON: The Brand That Defined YG’s Street Empire (and Had All of Asia Watching)”
Before Balenciaga and Off-White ran the streets in Asia, YG dropped NONA9ON — a brand that didn’t follow trends, it made them.
The teasers? Insane. G-Dragon, CL, Taeyang, Bobby, B.I, Mino, Lisa, Dara, Master Wu — all the biggest names in Korea, decked out in all black, looking like a gang of fashion assassins.
This wasn’t just a clothing line. It was a moment.
The pre-launch hype was wild. Everyone in Asia was watching. Tumblr blogs exploded. Fans were scrambling to ID every piece.
NONA9ON was dark, sleek, powerful everything YG stood for in fashion form.
