#innovationeffectiveness

by Geoff Tuff and Steve Wunker

Business model innovation is a hot topic in management thinking these days, even though there seems to be little agreement about what it looks like and even less about how to discover it. But there is no reason for business model innovation to feel mysterious or hard to achieve.

In this article by Doblin's leader, Geoff Tuff, and co-author Steve Wunker, you'll learn how using analytic tools that provide better decision-making insights can help you vastly improve your innovation success rate which will help your business model investments generate bigger returns for the organization and bring greater value to customers.

Download: Beacons for Business Model Innovation