#industryinthestreets

2013 has been such a big year for Pharrell, not only with his music career and creative collaborations, but also with clothing brand Billionaire Boys Club (BBC) and Ice Cream. Celebrating a decade, Pharrell and A Bathing Ape founder Nigo have managed to birth a small clothing brand in Japan with just the influence from Pharrell’s taste in music and fashion. There’s no surprise that these brands have had a lasting influence on youth culture and street wear and the members only skateboard world. Pharrell is hugely thankful for all his fans for supporting the brands and is forever aiming to inspire everyone around him. "When the stars are aligned and you seize the moment, there's nothing you can't do. And if the stars aren't aligned you reach up there and put them all together and make them do what you need them to do."

In an interview, Pharrell shares his thoughts from just after the birth of BBC. “People who belong in this club are the people who are like minded, who know that education is one of the greatest gifts to life, and learning things and continuing to discover and explore is one of the greatest experiences we can ever have as humans. So, it’s anyone who believes that, and lives their life to the fullest. It doesn't mean you have to go on a safari to Africa or a journey to the moon, it just means that you have to have the willingness to do what makes you happy and to continue explore and enjoy the present.”

IITS commends the nature of learning while you live. So it's always refreshing to know that icons still inject this ethic into what they love doing and creating brands for the community. So, LONG LIVE THAT BBC ICECREAM! #BBCDECADE

Source: http://sizestores.co.uk/hq/2013/12/08/reblog-the-oral-history-of-billionaire-boys-club-and-icecream/

The IITS Team are sad to hear that on Saturday 30th November saw the unexpected death of Fast & Furious actor Paul Walker and former race car driver Roger Rodas. After attending a charity event for the Typhoon in the Philippines Paul and Roger, were seen getting into the Porsche just minutes before it spun off the road into a pole and tree before being engulfed into flames.

Friends and family all mourned, with close friends and co-stars sharing their condolences on Twitter and Facebook early hours of the morning. Tyrese and Ludacris were among those people. 

Ludacris wrote on Instagram. "Your humble spirit was felt from the start, wherever you blessed your presence you always left a mark, we were like brothers & our birthdays are only 1 day apart, now You will forever hold a place in all of our hearts," "@paulwalker legacy will live on forever. R.I.P." 

"My heart is hurting so bad no one can make me believe this is real," "Father God I pray that you send clarity over this cause I just don't understand My heart hurts it's broken no one can convince me that this is real.... Prayer warriors please pray real hard for his only child, his daughter and family... #HeartOfAnAngel13YrsFamilyForeverWeJustCelebreatedYour40thBirthday..... My God... My God... I can't believe I'm writing this." Tyrese Gibson wrote on Instagram, posting the photo below. 

Paul Walker was also known for his charity work, especially with Reach Out Worldwide, a nonprofit organisation he founded in 2010. His charity work and love for helping other people, was one of the factors that had inspired a lot of people to do the same.

Our hearts go out to Paul and Rogers family! #RIPPaulWalker #RIPRogerRodas

IITS recently came across this very controversial video of a "Let's Save Africa" campaign gone wrong. This spoof of a charity appeal made by Rusty Radiator, challenges the perception of the production of fundraising campaigns, and the need to create engagement through knowledge, not stereotypes. Although this video at first seems hilarious to watch, there is a deeper truth of how many people perceive and recognise stereotypes that is frequently used in campaigns.

The appeal for many charities all over the world has always been a big deal. But should all fundraising advertisements portray an extreme face of struggle through dramatisation?

Check this video out and let IITS know what you think. Is this true? Would it change your perception of any other charitable campaigns like this?

IITS visited the Rusty Radiator website and in their own words, said "We're messing with you". But is the physical element of their campaign, damaging the value of what they are trying to bring awareness to. Comments on the video include "LOVE this video. media just wants to make society see white people as saviors." "White people, stop going to Africa to be nice. Black people hate you." "My first thought was OMG really I was tricked." These comments are just a few thoughts of what people initially thought of the video. And if 99% of those that have watched the it, do not reflect back to the website, they wont be aware of the actual meaning.

More on this story at www.rustyradiator.com

IITS is all about shining the light on things we love, so we caught up with Woodzy after the launch of his new mixtape “Touchwood”, for a round of #IITS6. We ask a list of fun, insightful and random questions to bring you more insight into their lives.

1. If you could meet anyone in the world dead or alive who would it be and what would say to them?

“I'd love to meet Eminem. I'd love to have a chance to see how he is in a studio. See how he puts words together and be able to study what he does. After watching "The Art of Rap" I got a brief insight too it, but would love to see how he does everything first hand.”

2. What two celebrities would you pick to be your parents and why?

“This one's hard. I can't imagine having any celebrities as my parents to be honest. But I'd love to have Robbie Williams as an uncle (He just looks like your typical funny uncle) and I'd love to have someone like Labrinth as a brother. He seems like a very humble guy and he could make all my beats that way!”

3. Sum up your life in a song or a movie.

“The song I'd choose is "Don't Worry Be Happy" by Bob Marley. Even when you're going through the toughest of times, music can completely change your mood and outlook on a situation. This song does that for me, even though it's an upbeat and nice song I think it has such a powerful meaning to it.”

4. If you had to pick one superpower what would it be and why?

“A lot of people probably have this one as well, but mine would be to fly. The freedom you'd have would be amazing. Even though it's not a super power, I'd love to be able to sing as well. I can keep in tune but I'd love to be able to really sing.”

5. What makes your music unique from others?

“When I was growing up, I wasn't really brought up around Hip-Hop. Obviously I heard stuff on the radio like Eminem, Jay-Z and Kanye etc. But growing up I was a massive rock and punk fan. I always wanted to make music, I tried learning the guitar but it didn't work, I tried singing and that didn't work either. But I always wrote lyrics. It's something I've done from a very early age. It wasn't until around 5-6 years ago when I truly fell in love with Hip-Hop. Being able to research and listen back to Eminem’s early stuff, Biggie, 2pac and Nas etc. I think the fact I grew up listening to another styles of music has effected and inspired music. What I really want to do is somehow bring my love for rock and punk out and fuse it with my love for hip hop. On my latest project 'TouchWood' I've taken a few little steps into doing that, but over the next year or so I want to really broaden my sound and make the fusion between the two of them.”

6. Do you have a famous quote that inspires you or if not one of your own?

“I have two. My first one I got from Fusion and it has stuck with me ever since. "Forward is the motion, the path is negotiable" To me that means you're always moving forward and gaining experience, but it's up to you to make that experience count and making the best out of any situation (good or bad). The other one is "I aspire to inspire before I expire" I heard this quote once before and it has stuck with me ever since.”

Read our review on how his #Touchwood Launch Party went and make sure you download a copy here!

As of November 19th 2013, the existence of one of the biggest music venues in London will be declared by Boris Johnson, Mayor of London. With this far fetched animated version of himself as Superman, the Mayor needs to step his game up to save the creative community and keep his title of #SuperMayor.

Record label Ministry of Sound’s #SAVEOURCLUB campaign, has been launched in a petition to save the London club, situated in Elephant & Castle, who fear to be shut down as a result of plans to build a 41-storey residential tower block 10 meters away from the front gate of MoS. If this building goes ahead as planned and residents complain about noise pollution, it is highly likely that they will lose their license and be forced to shut down.

Boris Johnson, who has promised Ministry of Sound is ‘safe on my watch’, has said to have recognised their cultural and economic value to London and as the established club venue been around for nearly 25 years, has earned the right to stay there. As many music venues/ clubs in London have been shut down due to this matter, Ministry of Sound, who have a long roster of DJ’s, including international DJ's Tim Cullen and Santero, just need firm legal guarantees that will enable them to continue to operate as they do now – with no threat of closure.

For more information on the campaign and to sign the petition click here

DATE: Saturday 23 November 2013 TIME: 15.00 – 22.00 PLACE: Tate Britain, Millbank, London, SW1P 4RG

Tate Britain invite you to celebrate the opening of their new and renovated spaces and newly re-hung collection with a programme of live music, films, talks, special artist commissions and more.

Participants at the FREE House Warming Party are some of the best in British talent, including Alexis Taylor (Hot Chip), James Blackshaw, Keith Coventry, Michael Langan, Kino, Salon London, Albert Potrony, Emma Yeo, and Tate Collective.

Get there early for your chance to receive to receive an exclusive signed copy of Keith Coventry’s specially created limited edition print.

Events throughout the evening

Special event Tate Treasure - 15.00 – 21.30 Queer Britannia: Tour of the Historic Collection, 19:30–20:10. Tour of the 20th Century, 21:00–21:40.

Courses and workshops In Material (Explore, Connect and Grow) 15.00 – 18.00 Digital Hijackers 16.00 – 19.00 Workshop with Emma Yeo18.30 – 21.00

Performance and music Sounding the View 15.30 – 15.50 17.30 – 17.50 Alexis Taylor (Hot Chip) DJ 19.15 – 20.00 20.45 – 21.30 James Blackshaw acoustic set 20.00 – 20.45

Film Assembly: I Extend my Arms: 18.30 – 20.00 Kino // Tate // 48: 20.15 – 21.30

Talks and lectures Salon: Chronology and time: 20.30 – 21.30

  For more information on the event visit the website here:

Having worked with Rich Mix during True Skool, IITS is excited about the new up and coming opportunities arising to support young learners.

IITS partners, Rich Mix, are currently looking to recruit a Marketing and Media Intern to assist their Marketing and Media team in their activities for a period of 6 months.

Rich Mix are looking to interview applicants on Friday 15th November with a view to having the successful candidate in position by Monday 25th November. 

HOW TO GET INVOLVED

Please note that there are particular criteria you must meet in order to be eligible to apply for this internship.You must:

be aged between 18-24.

be registered as unemployed with Jobcentre Plus.

have been claiming benefits from Jobcentre Plus for at least 6 months.