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In the digital world, it’s very casual for you to run into a sexualised post, it’s almost highly unavoidable, especially om Instagram. It can be defined as “pornification” which means their photos is extremely sexualised. The purpose of this is to maximise the numbers of “like” on a post (Drenten et, 2019). A study of 172 female influencers conducted by Drenten Et, showing that these influencers often present themselves as porn-chic or ‘fuckable’ to gain attention on Instagram (Drenten, 2019). The most relevant example is Kylie Jenner’s Instagram page, she has 175 millions followers, she is well-known for her ‘amazing’ body, or at least that’s what the Internet assumes. This example isn’t to put Kylie in the spotlight, many other influencers and fashion brands do so, it has become a marketing tool to help them promote their products. 

https://www.instagram.com/kyliejenner/

These ideal images on Instagram contribute to the suffering of people with BDD (Body Dysmorphic Disorder), a mental health issue that makes people “fixated on their imperfections” (Adkins, 2018). Constant exposure to altered images can lead to an unhealthy pressure to achieve unrealistic body types (adkins, 2018). These images create insecurities in younger audiences who haven't fully developed their personalities and a lot more about their body types. This can result in people reaching out for plastic surgery as the solution to achieve the ideal body image. 

https://online.king.edu/news/social-media-and-body-image/

Instagram has turned into a marketing tool in recent years for many businesses and industries, the cosmetic surgery industry is one of them. There is a lack of  education and understanding of when  “shopping”  around  for  plastic  surgeons (Robert G Dorfman, Elbert E Vaca, Eitezaz Mahmood, Neil A Fine and Clark F Schierl, 2018). A lot more people seeking aesthetic surgery to improve their appearance on Instagram and other social media (Robert G Dorfman, Elbert E Vaca, Eitezaz Mahmood, Neil A Fine and Clark F Schierl, 2018).  The study at Oxford University on Plastic surgery related on Hashtag Utilisation on Instagram suggests that only 17.8% post about plastic surgery are from ABPS and RCPSC board-certified surgeons and 80.4% of the posts are from physicians. This raises another problem that people who want  plastic surgery, could often run into unprofessional plastic surgeons, that could cause unexpected consequences. The study also suggests that 37.0% of posts by plastic surgeons were self-promoting, there are stories such as plastic surgeons reaching out for influencers and offering them surgery at a cheap price.

Therefore, it’s important to build awareness and educate digital citizens on plastic surgery, provide them with proper information. On the audience’s side, especially young audience, they should keep in mind that everything people show them on social media  is a persona, influencers has the ability of choose what you can and cannot see on social media, be more aware and more collective of the information.

References:

Robert G Dorfman, Elbert E Vaca, Eitezaz Mahmood, Neil A Fine and Clark F Schierle, ‘Plastic Surgery-Related Hashtag Utilization on Instagram: Implications for Education and Marketing’, Aesthetic Surgery Journal, Volume 38, Issue 3, March 2018.

Drenten et al ‘Sexualized labour in digital culture: Instagram influencers, porn chic and the monetization of attention’ Gender, Work and Organization 

King University Online, 2019, The Link Between Social Media and Body Image | King University Online, viewed on 11 March 2020,<https://online.king.edu/news/social-media-and-body-image/>.