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Introducing the IConomy – where UK consumers demand deliveries do not interrupt their personal or work lives

YouGov research reveals chasm between today’s last-mile delivery practices and consumer preferences

London, England- 26 Sep 2018: Localz, the IConomy fulfilment leader, today announced findings from the inaugural 2018 ICurve Report. The research, conducted by YouGov, explored the UK public’s’ concerns about the current state of last-mile delivery, exploring what consumers really want from today’s…

Alright, we were all subjected to the extremely disappointing RIM (then turned into Blackberry) announcement of the Z10 and the other model, which even they know was garbage when they released it. The statement that comes up on 99% of Blackberry10 reviews is "too little, too late". 

Well, 99% is not wrong, as they rarely are (except in the case of FGCU over Georgetown)

So the question must be posed, what does Blackberry do from a corporate and strategic standpoint in order to gain some sort of relevance?? 

(BBRY 1-Year Chart w/ SMA upper inidcators)

I have laid down 2 options that I believe are the only ways that Blackberry can stay "afloat" in the ever-changing realm of the domestic tech sector.

1.) Specialize and focus on a niche market, hoping that this will provide enough stability for the company, from a financial and stock aspect, to stay in the arena for future technological innovative ventures.

2.) Cut losses and team up with another company in a joint venture to seek its previously acquired market share back from Apple and some Android providers.

While I could get into depth about these options, I am going to defer from doing so, because Blackberry is way too proud (to the point of arrogance) to accept their role in the tech sector, and understand that they have not effectively re-branded until it is too late. I am not saying they can't survive, but I am saying that unless there is an internal and introspective rebranding on the part of their executives, they WILL seize to operate.

"Dont Cry For Money, Because It Doesnt Cry Back"

LatinTRENDS presents the 6th Annual iConomy Expo with the "What's Trending?" Series: Expert Panelists reveal trends in Today's Hispanic Market, Music, Film & TV, Business, and Mobile Technology & Social Media industries.

Free to attend, thanks to our sponsors:

LatinTRENDS, CUNY and Time Warner Cable

Register at www.iconomyny.com/seminars

I was thinking about it today, while writing an article about the important of "Revenue Per Visitor" for an ecommerce blog that I write for, when the metaphorical timeline of our digital world came into my minds eye again.

I still laugh a little, about how so many memories can make a brain feel heavy with age, but it does a little. To think about the ways in which Analytics have changed over just the last few years, is like remembering the change from VCR's to DVD players, or Walkman's to iPods, or even Floppy Disks to USB Drives.

Analytics have made similar jumps that are just as amusing to think about, if you're old enough and experienced enough to remember the transitions.

Hell, I remember when analytics where these huge machines that would be the "cavemen" to our modern day desktop computers, that puked out all sorts of numbers. Honestly, they were no better than random calculators, but they at least made us feel like we were being more productive about our data gathering.

As the years rolled on into more digitized methods of communication and tool making, Analytics became applications that puked numbers at you, and following that they became Metrics, which is what they are now - number puking online programs.

You'll recognize them easily as Google Adsense, Google Analytics, Amazon Analytics, Keyword Questions, etc... etc... etc...

If you're one of those people that never understood the art of reading anayltics, it's because that's the point - there really isn't any rhyme or reason to them as they sit. It's the meaning that we attach to the emptiness we see, that makes all the difference. Without the human imagination to make up a meaning for those numbers, they would be just that - meaningless. Just numbers on a screen that mean absolutely nothing.

And I'm pretty sure it's that awareness of the complete and total illogical nature of digital metrics and analytics that inspired the creators of apps like Klout, that caused brought on the rise of the newest and most effective online analytics - influence analyzers.

Klout, PeerIndex, Trend Hunter, Kiss Metrics and almost all of the modern analyzers, focus more on the behaviors of the people who interact with your social presence, website and online locations. This is an important step because an action is way more important than any number ever could be. The verbs attached to 1 single person, can tell you well more than just knowing that 1,000 people visited your website. The 1 person and everything they do, tells you where you can improve your website and how you can take your operation to the next level. The next person after that first one, tells you even more and offers you even more opportunities to improve.

Knowing that 1,000 or 1,000,000 people visited your website really doesn't amount to shit when you think about it. If you are not able to know where they went on your website, or why they happened to have found your facebook page or what they were interested in that they didn't find or maybe they did find. Without all sorts of behavioral insight that helps you define why you are influential or how you can be more influential, there is very little that you can go off of.