#iconomy

Introducing the IConomy – where UK consumers demand deliveries do not interrupt their personal or work lives

YouGov research reveals chasm between today’s last-mile delivery practices and consumer preferences

London, England- 26 Sep 2018: Localz, the IConomy fulfilment leader, today announced findings from the inaugural 2018 ICurve Report. The research, conducted by YouGov, explored the UK public’s’ concerns about the current state of last-mile delivery, exploring what consumers really want from today’s…

Alright, we were all subjected to the extremely disappointing RIM (then turned into Blackberry) announcement of the Z10 and the other model, which even they know was garbage when they released it. The statement that comes up on 99% of Blackberry10 reviews is "too little, too late". 

Well, 99% is not wrong, as they rarely are (except in the case of FGCU over Georgetown)

So the question must be posed, what does Blackberry do from a corporate and strategic standpoint in order to gain some sort of relevance?? 

(BBRY 1-Year Chart w/ SMA upper inidcators)

I have laid down 2 options that I believe are the only ways that Blackberry can stay "afloat" in the ever-changing realm of the domestic tech sector.

1.) Specialize and focus on a niche market, hoping that this will provide enough stability for the company, from a financial and stock aspect, to stay in the arena for future technological innovative ventures.

2.) Cut losses and team up with another company in a joint venture to seek its previously acquired market share back from Apple and some Android providers.

While I could get into depth about these options, I am going to defer from doing so, because Blackberry is way too proud (to the point of arrogance) to accept their role in the tech sector, and understand that they have not effectively re-branded until it is too late. I am not saying they can't survive, but I am saying that unless there is an internal and introspective rebranding on the part of their executives, they WILL seize to operate.

"Dont Cry For Money, Because It Doesnt Cry Back"

LatinTRENDS presents the 6th Annual iConomy Expo with the "What's Trending?" Series: Expert Panelists reveal trends in Today's Hispanic Market, Music, Film & TV, Business, and Mobile Technology & Social Media industries.

Free to attend, thanks to our sponsors:

LatinTRENDS, CUNY and Time Warner Cable

Register at www.iconomyny.com/seminars