ICER 16.10.2013 -- This paper explores a mutually beneficial partnership between an educational technology specialist and stakeholders of an information technology research centre in an education faculty in a Hong Kong university. It addresses the research question of how this particular entrepreneurial strategy changes technologies and pedagogies within a complex ecology of changing HEIs and schools. It discusses the impact and possibility of this type of partnership in facilitating technological and pedagogical changes within HEIs and schools. This paper begins with a background of technological change drivers, trends and challenges in HEIs. It then presents a case of a Hong Kong HEI research centre's entrepreneurial strategy to form a mutually beneficial partnership with an educational technology specialist from an international school in Hong Kong. The case encompasses several entrepreneurial strategies. A discussion of the particular relevance of each strategy in the case to addressing HEI technological trends and changes follows. The broader implications of these strategies on the (self-regulation) unbundling of academic life, changing HEI governance (administration) and the rise of para-academics and educational technology specialists for building communities for technological pedagogical change are discussed. Recommendations for their adoption by education stakeholders to facilitate and to sustain changing practices at university and in schools are made.
