LiamPayne: Good memories of my first campaign for HUGO fragrances #MyTimeIsNow #HUGOMan
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LiamPayne: Good memories of my first campaign for HUGO fragrances #MyTimeIsNow #HUGOMan

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HUGOxLiamPayne
#HUGOxLiamPayne: The capsule collection features styles that blur the lines between formalwear and athleisure. Shot by Mert & Marcus, the collection in its entirety will be available to shop on HUGO’S website beginning July 4th.
Liam’s whole clip & interview about Hugo boss
Who wants to bet Liam was thinking about Zayn during that picture

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The Liam Lookbook team congratulates Liam on being named brand ambassador to HUGO!
Liam will be the face of its bodywear collection and will also design a capsule collection for the brand that will be unveiled in July.
We’ve loved Liam’s previous outings wearing Hugo, and we can’t wait to see what he does next!
At the HUGOxLiamPayne launch party Liam was wearing a dark green shirt that is part of the capsule collection. The short-sleeved shirt is cut to an extra-defined fit and has a chest pocket featuring a chevron and a metal chevron on the back collar.
HUGO BOSS Extra-Slim Short-Sleeve Shirt with Chevron Pocket (£79.00)