#model liam

Here you go nonnie!:

It's a long list so it's going under the cut 😅

Liam has finally come out with the big news he's been teasing lately- he's going to be the Brand Ambassador for a new youthful Hugo Boss imprint, "Hugo!" A spokesperson for the brand says they saw Liam out there looking good in their clothes and reached out to him about the partnership. They announce with some smolder-y model pics of Liam and we can expect lots more of those to come, including probably an, are you ready (hint- probably not), underwear campaign! Liam will work with the brand to design some things (huh interesting) and also "be the face" (and body, one assumes) of its bodywear collection. This is presumably the something big he was working out to get ready for that Mark Wahlberg referenced recently... He was also papped out and about with friends in Berlin and followed Stella Maxwell on ig.

Louis did not win the Billboard Award which is not super surprising considering the way they pushed his competitors BTS, who performed at the event. Funny how the people booked always seem to win, year after year! Downright uncanny really. In any case, Louis performs! Live! In! Three! Days!! Hits Radio tells us there will be no official livestream of the show, so it's shaky fan footage for us, but there will be official on site and backstage coverage- Pheobe says the baby twins will be there so maybe we'll get to see Louis with Ernie and Doris. If not that's also fine- the Stephanie Faleo interview (recorded in early March) came out today and a highlight is Louis talking about how he likes to keep his private life separate from the public life and he should certainly be able to do that. Stephanie nods and smiles but then asks a bunch of questions about Freddie further on in the interview, siiiiigh. Louis will also be in Los40 again on Sunday, not sure if it will be a new interview or more audio of the old one, but probably the latter.

The Met Gala is approaching like a herd of stampeding flamingos, equal parts alarming and thrilling- E news tells us they will be doing FOUR HOURS of red carpet coverage so there's your afternoon or middle of the night or whatever sorted. Harry Lambert posted some clothes that got people excited but there's no particular reason to think it's related to Harry's outfit and honestly I'd be surprised if they teased this one at all, I think they're just gonna clobber us in the face with it with no warning whatsoever. Harry punch us in the face with your campy splendor challenge WE ARE READY!*

Esquire Middle East |  05May2019 Sarakshi Rai

Liam Payne is now the global brand ambassador for HUGO

Hugo Boss has tapped former One Direction singer Liam Payne to be the first brand ambassador for its younger-oriented label starting this summer

Payne will work with brand and creative director Peter Deirowski to design a capsule and also be the face of its bodywear collection

Hugo x Liam Payne will launch in July at Berlin Fashion Week with with a concert and presentation

The former One Direction man is all grown up and is striking out in his own direction. HUGO has announced 25-year-old Liam Payne as its global brand ambassador, a partnership that will see him become the face of an exclusive new capsule and the brand’s bodywear.

This summer will see the solo artist front in his very first campaign for the brand, and it will be led by iconic fashion photographers Mert & Marcus.

The brand most recently decided to spin off a new division, simply dubbed HUGO. While Hugo Boss remains the parent company and brand, and still produces things like suits, HUGO specialises in more edgy looks like streetwear, which as their new face, Payne excels at.

“I knew if I wanted to do something in fashion it should be with HUGO,” says the singer-songwriter. “They design clothes that guys like me want to wear. Fashion started out as a hobby for me, but I’m loving being part of the creative process.”

The German brand has also collaborated with Liam on an exclusive ‘HUGO x Liam Payne capsule’, inspired by the singer’s personal style. The capsule will be revealed during July’s Berlin Fashion Week.

“Liam is not only a very talented musician, he’s also got great style”, says Peter Deirowski, Brand and Creative Director for HUGO. “This type of creative partnership is something we’ve never done before and we can’t wait to show everyone what we’ve been working on behind the scenes.”

Later this year, Liam will appear as the new face of HUGO Bodywear. With his former bandmates also big on the fashion front, Zayn Malik has collaborated on collections with both Versace and The Kooples, and Harry Styles has appeared in Gucci campaigns, so it will ne interesting to see how the HUGO - Payne partnership will develop through the year.

The young Brit has had a bit of a style evolution since he left One Direction. He told Esquire: “My style and my fashion sense are all quite laid back now because that's kind of the way I am as well. I don't feel the need to hide behind the clothes anymore. I feel I can just be who I am and enjoy myself.”

All you need to do is look at the chains that Payne draped around his neck during the release of his singles a few years ago to appreciate just how far the singer has come. A man who was, in his words, a bit confused.

“Strip That Down’ was amazing and I was really happy with the success of it – but it didn't necessarily paint the right picture of me and who I actually am,” he said.