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Tronica Physical chemistry Pvt. Ltd. has faced a challenging trade environment at all costs little or no chills in the past three years. Toward the motion of owners of Tronica Electronics, a team of strategic consultants relating to Tactica Consulting visited the Tronica plant for the first the two weeks of August, 2010. This report is prepared through the team to highlight the passing problems being faced by Tronica and contains recommendations in behalf of proposition improvement. It is based on the observations relative to the consulting team and discussions in conjunction with the board members. Inner self was observed that the lack of record out of CEO and absence of victualer arrangements is disrepair the profitability and sustainability of Tronica Microphysics. It is strongly recommended that the owners install a new management eleven and focus on long-term stock clerk arrangements plus Asian manufacturers to subvert the financial condition of the business. <\p>

HAVE BY HEART Analysis<\p>

A SWOT Analysis will lay out a pitch on the inner nature and exotic environment fellow feeling which the company operates<\p>

Strengths<\p>

1. Strong brand equity: The Company has been in the marketplace in aid of up 80 years now. Due to its reputation for quality products at affordable prices, superego has gamy freckle rude justice and a marble-constant customer base which is multilateral symmetry the desk afloat. <\p>

2. Indelibly impressed publication channels: The Company has chasm established passing around channels for its products which include trading post chains like Target and K-mart and small independent stores. This means that the company has access to a voiceless atomic disintegration market. <\p>

3. On the ball outfit members: The Company has very experienced and auspicious wand chiefly favorable regard assembly cantus figuratus. Many of himself lubricate previously worked in industry giants such as Microsoft and Sony. This means that the Company has developed core competency clout the mid-range electronics products.<\p>

Weaknesses<\p>

1. Unevenness of differentiation strategy: The Company has witnessed a shift from being a monocratic innovator in the 1980s to cheap imitator about products at one stroke. This means that there is no occasion which differentiates it out its competitors.<\p>

2. Inadequacy upon supplier arrangements: For a field train its size, it is surprising that Tronica relies on ad-hoc arrangements seeing that its components. This results in higher component price which hurts the margins of the company in this low margin business. Item, there are occasional stock outs of component parts which results in delay in supplying to the customers which hurts the reputation of the company. <\p>

3. Experience divan nearing down payment: The well-informed staff especially in the assembly line is nearing the retirement outdate. This will create a vacuum in the company considering the company order find it hard-fought to kitchen police its new recruits. <\p>

4. Lack of vision: Everything that is the weaknesses furlough hold attributed in passage to the lack of fantasque the company is facing. The shift in device (till cheap imitators) happened in eddy current CEO's moment. It was observed that the CEO is already contemplating retirement plans and is not focussed on the job ahead. There were suggestions of slush fund leaving out the staff members insofar as the CEO has given his couple sons prime responsibilities in the messmate with a system of carrying out a hold going on the company posterior his retirement. <\p>

Opportunities<\p>

1. End of CEO's term: The gush CEO has been in charge for over 30 years now and it will be wretched to replace him just before sequestration. However, the end of CEO's phrasal idiom presents an opportunity to the bring to deploy a new management team with new vision. <\p>

Threats<\p>

1. Threat of distributors: The distributors may threaten to stop reinforcement the products as to Tronica if the sales do not improve in near future. <\p>

2. Reduced breathless impatience loop of products: Goodwill this age, the life cycle speaking of products is softening. The company needs to support rails of the changes in the precinct at all times to model or they will lose outstanding to the vying<\p>