[Design feedback on Tony Kushner's web page design given via email on September 27, 2008 at 2:38pm]
Chan Magazine Online
▪️I see why you did the "08", "07", "06" with just the last two digits but you may want to add the 2008 for those that are just stupid. I know it says the year under the issues, but people are just dumb. I have enclosed an idea of a potential treatment
▪️I would also suggest the addition of a breadcrumb, its an indicator where you are on the site. I have included that in my suggested layout revision also.
▪️I would shift the donation to the bottom of the page its awkward being at the top. esp on the first page. I just got to this section and you have your hand out already it seems in appropriate.
▪️note the "share your favorite" opens the pandora box for another form element page
▪️I added the years at the top of the page too if they don't have too many years that might be a good alternative to "older" issues. You can just bold the issues that are on the page your on and underline the rest showing that there are links to other years.
▪️What happens when you click "view" or "download" in the grey header at the top of the page? Does is show the current issue, that is a little confusing. If it is instructional you may want to treat the copy differently.
Event Calendar
▪️I would consider the use of breadcrumbs on this page too
▪️I know you have a very grey palette but the hierarchy of the header versus the body copy isn't totally clear. I would try to knock out "ongoing activities" so its clear that everything in that bar is ongoing, there are several ways you can do that. Darken the grey, left justify the copy, or make it bigger to fill the box so it take more ownership of the space
▪️The right side of the page is not clear that they are "May Events" you may want to either move your sub nav "may", june", "july" over so the may falls in the blue box, secondarily you may want to add a header that says "May Events" at the bottom of the section you may want to put a link on the bottom right to "more May events" so the page isn't too scrolly.
▪️Do you have a thing against line breaks I have added some horizontal lines to break up the information a little bit more. a problem I am having scanning it, is isn't hierarchied well, which makes it hard to visually scan
▪️the grey on white in the on going events its a little hard to read I would really consider going with black
General Note
▪️You need to have a stronger top of the page lock up for this content that is off the homepage, right now you have information jumping all over the place you really need to have a consistent lock up so the user isn't confused moving from page to page.
▪️My previous suggestion of adding breadcrumbs would help with consistency but also your placement of headers and even your color treatments should not jump around so much. ie if dark grey is the header color for the publication section every section of publications should have the grey header. If all of the calendar is that teal color all calendar pages should have that teal header.
▪️But please do a consistent header for each section no matter if they have their own special type treatment. There is nothing wrong with redundancy but you need to have consistency when navigating the page are the user will be confused. A good exercise is to drag all of the jpegs of your flats to preview and scroll thru them seem which content is jumping around from page to page. In a good design you don't want a lot of that. The only major changes should be coming in the body of the page but not in the footer and headers of the page.
[Afterwords: I was oscillating on whether I should share this email or not, but then I thought about the fact that I am a multi-faceted individual and my interactions aren't always just limited to romantic or plutonic relationships, sometimes I take on more of a teacherly role. By this time I had designed dozens of websites, and had been the business manager for an interactive department at a boutique ad agency, I had a good grasp on web page design and could easily advise a bourgeoning designer.
What I love best is my feedback is even, and not attacking the designer but giving my opinions on how to make the designs stronger. I will have to admit, it was actually exciting for me, because I was taking on a more creative director role. In an ad agency there is a hierarchy to a design team, the creative director usually oversees an art director and a copywriter.
The AD and CW will drive the content and design and the CD will just make sure it all makes sense and is on brand for the client, taking in all the information they may have from direct client meetings, et al. It's a more advisory role. Thats what I felt like I was doing here with Tony, taking on an advisory role to his design. Unlike an agency, my feedback was voluntary, he could take what I said or not, I would never usually see revised flats unless he got stuck again.
Also the comments all make sense even without having the actual flats to look at. I am really trying to relay my thought process, and what I feel a user will experience as they navigate the page, something called usability. It just reminds me of how good I was at this kind of work, and albeit website design would move to a more template based application driven platform, I loved this period of time when an actual individual would design all the elements on a page.
I think I am understating how much I loved website design. I would sometimes just design pages for shits and giggles, nothing that would ever get programmed, but because I loved the challenge of taking someone else's page and figuring out another way to execute it creatively. I remember sometimes being in front of my computer for twelve hours straight coding a page, trying to get everything right. Hand coding was just so relaxing for me, I probably would have made a good engineer if I kept at it, but then like so many things I begin to loose interest.
I love that Tony felt that I was enough of an expert in this to approach about feedback, I am pretty sure I put more than ten thousand hours into this at this point. I would get so frustrated with clients who didn't really understand the depths of my skills, and how much backend work I put into their pages, some of which stood up beautifully decades later.
Now I need to find a visual to go with this essay, what exactly can show something that you don't necessarily photograph while you're doing it? Now that will be the challenge, won't it?]
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CMSs, am I right? What are we, infants? This is a womans/mans world, not some place for lazy lay abouts who wouldn't know responsive design if it came up and bit them in the @ symbol. Or maybe it's: what are we, masochists? This is a world of speed, alacrity, agility, portability; give yourself a break! Why spend more hours than you need to creating responsiveness and templates when the lions share of the work has already been done for you? Me, I'm kind of in the middle of the road, with a stubborn affection for the formers attitude. I like working out my code on a case by case basis, when I'm sitting at home and have all the time in the world to work out exactly what I want a page/site to do depending on the users platform. I do, however, recognize the usefulness of a CMS, or your bootstraps, or even your SASSes and LESSes.
I was working for a charitable organization here in Toronto last week and had to covert a dozen or so PDF files into "email blasts" to be sent out to donors and members. They used the "Constant Contact" marketing system, which has a mass-email CMS interface built in. Despite some alledged questionable business ethics it was a pretty efficient system, and worked well for the task at hand. But it presented me with a dilemma, a conumdrum, that I'm sure many of you have found yourselves in: on the one hand I could code these emails more-or-less by hand and have that smug self-satisfaction that comes from doing that sort of thing (or at least that I get), or; I could slap that stuff in a template and feel like I was doing a job anyone in the office could have done. So I started with hand coding, feeling like at least this way they could justify paying an outside contractor for doing the work.
On the first day it was fine; I only had three emails to produce, so I finished with time to spare. The next day I did the same thing, this time with maybe 5 more to produce. Still, finished, hand coded, working perfectly, and I was justifying my presence. The third day, though, is when it all fell apart. Possibly a dozen or so came in, all needing to go out that day, all of the same nature, but in different shapes. For two hours I worked by hand, pain-stakingly mapping out how each of the sections would be presented, making sure it was fully responsive, taking the time to do things right. Two hours passed and I realised I'd made a horrible mistake. I was going to need to use their templates, and I was going to have to understand and master them fast, like two hours behind fast. Luckily I was familiar with other CMSs and the paradigm as a whole, but I learned a valuable lesson: when you're a contractor, no one cares how it gets done. They don't care if you find it easy or hard, they just want results, and their not doing it themselves because they either don't have the time or are too intimidated by the idea of anything even remotely resembling coding.
That is what we're selling; not expertize, but comfort.
So are CMSs cheating your way to beauty? Yes.
Are they stiffling inovations in design and layout? I think an argument could be made.
Do you need to know how to use them just as well as you know how to hand code? You'd better believe it.
Time is of the essence here!
