In ‘Maker to Market’ spaces, things can get even messier. Several of the companies on this path depend on ‘open innovation’ models that allow them to engage with keen communities, providing ongoing feedback and mass customisation. This also allows customers to be used as a cheap form of R&D; a practice common in the creative and culture industries, described by Miya Tokumitsu as ‘Do what you love’ where a volunteer workforce works for passion and social capital rather than actual hard cash.

Georgina Voss is a researcher and writer based at the Royal College of Art, with a PhD in the sociology of the pornography industry.

Blog :: pyrografica.com Twitter :: @gsvoss

TTM #7 #stacktivism unconference Saturday 13 July 2013 Lime Wharf #bigpicturedays #bpd1 #bigpix