#grafh

#OnThisDay Wednesday November 13, 2002

Production for Aaliyah's posthumous music video "Miss You" begins.

The music video was filmed at two different locations such as Long Island City, New York, and Los Angeles. Celebrities who were present at the Long Island video shoot included Missy Elliott, Lil' Kim, Tweet, Queen Latifah, Jaheim, Lyric, Lil' Jon and the Eastside Boyz, Keith Perrin and J. Alexander (owners of FUBU) among others.

Meanwhile at the Los Angeles shoot celebrities who were present includes Jamie Foxx, DMX, Quincy Jones and former MTV VJ Ananda Lewis.

New Music: Bun B & Statik Selektah - Trillstatik 3 LP

It was a pleasant surprise to wake up and see the third edition of Trillstatik in the new releases column! I had no prior knowledge that this was coming and the chemistry between longtime Houston, TX MC Bun B and Boston, MS producer Statik Selektah is impeccable.

The finish line of this long, surreal year is finally upon us...which means that it’s time for me to throw down the gauntlet in the ‘Best of 2020’ frivolous list race!  🙌

*Just to be clear*: this is a list of MCs who I believe turned in the best overall performances in 2020. ***This is NOT a list of the my top 10 favorite MCs***, or even who I believe to be the best MCs in the world at the moment...these are simply dope artists that put forth the strongest, most consistently interesting and important (to the genre) high-quality work in the perilous year that was 2020. 

If you think your favorite MC was slighted....well, Michael Jordan is the greatest to ever play the game of basketball but even he didn’t win MVP every year, right? I encourage you to write your own list - it’s a cool way to dap artists that are too often overlooked by industry websites, and share the music you enjoy with others that may not have given the record a spin otherwise.

Even if 2020 didn’t bring you the “instant classic” you had been hoping for, I think it’s hard to deny that this year really had impressive depth when it came to showcasing some of the most diverse music that the genre has to offer.  I can’t speak for music in general - sadly I’m just The Rap Pundit, not The Music Pundit - but I can say that it has been an impossible task to keep a playlist less than 500 songs deep at a time, because for every truly great release in 2020 there seemed to be 30 very good releases. 👌

So how did I come about these 10 MCs (and Honorable Mentions)? Before you get huffy about who I snubbed (and that is pointed directly at my jury of older head peers that consider themselves tastemakers, but also haven’t opened their minds up to any new takes on rap styles since the year 2000)...here are the five chief pieces of criteria that I put into finalizing my list:

- quality (whatever lane you’re in, how often did you ‘own it’?)

- quantity (at least 10 very good-to-great songs released, and 3-4 verses that stand out as a ‘must-hear’ for any rap music fan)

- consistency (not just 4-5 great features and a few forgettable solo tracks, will I want to keep at least 7 or 8 of your own new songs released in 2020 in my rotation for 2021?)

- impact (are you so vital to the type of rap music you make that if you stopped rapping tomorrow, there’s no one else in the game that could fill that void?)

- “it” factor (are you carried by a co-sign or an elite production team, or did you bring a style/talent to the table that could carry a record in and of itself?)

Got it? Then here we go...

1. Conway the Machine

I hope 2020 was the type of year that Conway the Machine had been hoping for since he first began his journey with rap music. After years of scraping and hustling towards music industry recognition (and not just cult figure status), at year’s end we see Griselda’s top Lieutenant holding down a rare balancing act: champion of underground hip-hop, and most requested feature by any mainstream rap star looking to add some tough-talking muscle to their album.

While much of Conway’s content has always been driven by surviving an attempt on his life in 2012, much like 50 Cent, Conway’s way with words and perspective manage to elevate the quality of his material to a higher tier than most. And where - at least in his heyday - 50 Cent benefited from an indestructible super-villain persona, Conway’s success can be greatly attributed to a larger-than-life heart.  With every braggadocious act of gunplay, there are moments of gratefulness to still being alive to share success with his brethren, as well as a painful longing to be with close allies that are no longer with him (at least not in the physical form).

Above all else, in 2020 Conway the Machine did what he has always done throughout his career: delivered well written, passionate bars about coming up in an impossibly challenging environment and coping with loss...only now his craftsmanship and understanding of how to channel all of those feelings into a more polished final product have yielded the most well-rounded solo project of his career in From King to a God. Progress is a slow process, but the long and winding road has finally taken Conway a step closer to that G.O.A.T. status he will hopefully continue to reach for...

Best Evidence: FKTG, and a countless number of scene-stealing verses alongside rap acts ranging from deep underground to household names

2. Freddie Gibbs

I don't use the word "sauce" all too often (this may actually be the first time), but if there was any MC guaranteed to bring sauce to any rap record right now, it's Freddie Gibbs. 

Forever existing somewhere between gritty gangsta and syrupy old soul, the flavor that Freddie brings to every verse is malleable enough to work on virtually any type of record, which was certainly proven in 2020. Anyone foresee a Gibbs & Alchemist Grammy nomination heading into 2020? It’s a testament to how high quality work, through consistent reliability and dues paid, can elevate a project from underground niche following to critical acclaim. While his work with Alchemist may not reach the lofty levels of his heralded collaborations with Madlib, Alfredo represents the best that “quarantine music” can offer...two talented friends saying one day, “hey we should finally drop a full tape together, why not?” - and then BOOM, it happens.

Too many fail to remember that Gibbs already has a long accomplished body of work behind him...so the fact that he may just be entering his prime now, is scary.

Best Evidence: Alfredo, Machinedrum’s “Kane Train”

3. Boldy James

Comeback MC of the year, and no it is not close (but big shout-out to Grafh, another dope MC who had an amazing year).

I'm old enough to remember when folks like Roc Marciano and Ka were seen as sleepy, monotone rappers with little hope of reaching permanent rap icon status (flash-forward to today, and they are widely consider geniuses). For some, the quieter, less hook-dependent approach to making rap songs, was....well, not great rap music. They were wrong then and they’re wrong now, but similar to how the coolest, smartest cat in the room is rarely the loudest, it can take some time and patience before everyone learns what’s what. Time is what is required to appreciate Detroit’s Boldy James, a veteran that has been through it - both in terms of the ups and downs of the music business, as well as the streets through which he draws his stories and inspiration.

Boldy makes it seem all too easy, rapping his verses with the cool, casual tone of telling old stories to a close friend over drinks. Dropping multiple projects (with one still to come) in one year can often lead to over-saturation. Even the most dedicated fans/stans can begin to feel less enthusiastic about new releases when they have already received a healthy portion of more of the same...but most rap fans are not necessarily Boldy James fans. Boldy fans (much like Roc Marciano and Ka fans) are already aware that knowing what type of material to expect from your favorite MC can be a blessing if that MC takes pride in the execution of the final product, rather than the noise leading up to it. 

The beauty of his collaboration with The Alchemist (big year for that guy, huh?), The Price of Tea in China, is that it celebrates the more subtle nuances of boom-bap, proving that great MC and producer chemistry can trump the “shock & awe” of more uptempo rap music. The shock in Boldy James’ lyrics sits within the detailed descriptions of the cold world he grew up in...so monotone or not, how can any music could be more gripping than that?

Best Evidence: TPOTIC, Manger On McNichols, a long list of consistently perfect feature verses

4. 42 Dugg

I would say this is more of a longterm investment rather than the celebration of a rapper already within rap’s inner circle, but 42 Dugg didn’t just steal the show on every feature this year, he also displayed maturity in his ability to craft well-rounded, high quality rap singles. I’m talking joints that work just as well on the street tape level as they would at the radio level. That is especially rare to see from a rapper that is still relatively new to national conversations. 

So much more than just a co-sign of Lil Baby and Yo Gotti, the Detroit eastsider has already proven that he can craft a full solo album with the swagger of a far more seasoned MC. 42 Dugg combines a Boosie-esque, "oh you think you’re better than me??” chip on his shoulder with the unpredictable bombast of Lil Wayne. What he may lack in punchlines he makes up for in musicianship, his voice bringing one of the most nimble touches to trap music that I have heard in a long time. 42 Dugg music is hard and soulful, with the natural hunger of a rapper that knows me might be one smash away from superstardom. By this time next year, I’m betting he will be. 

Best Evidence: Young & Turnt 2 (Deluxe), features on high profile records like Lil Baby’s “Grace” and “We Paid”, and a growing stream of attention grabbing solo loosies

5. Rome Streetz

In 2020 it was almost impossible to be an underground MC with a great project unless you landed a Rome Streetz verse. 

Rome has been bubbling for a while now, but in 2020 he unleashed an onslaught on the game. At times he seemed like the hardest working MC in underground circles, busting his ass to not only make as many appearances as possible, but also to own any song he guested on. He raps like every verse might be “the one” that gets him a huge contract, and that’s a level of hunger and consistency that will likely land him more than one huge contract someday. In spite of that laundry list of strong features, the young Brooklyn MC still managed to release multiple dope solo projects, all flashing a rap style that feels at once a throwback and the fresh voice NYC rap needs. 

Rome is clearly from the same school as many of the New York City greats, because he has the capacity to deliver dark, potent bars with the sharp intellect of a Harvard lecture (think AZ before “Sugar Hill”). While he sounds most at home when he’s rhyming over instrumentals that run more coldblooded than a horror flick, it’s easy to picture him popping up in more places in 2021...if that’s even possible.

Best Evidence: Noise Kandy 4, Kontraband, The Residue, and at least 50 incredible features with a who’s-who of the underground’s finest

6. Stove God Cook$

No one saw this coming....well, maybe Roc Marciano, Lord Jamar, Busta Rhymes and a few more NYC heads in the know - but I guarantee you, no one else saw the Stove God coming!

Bar for bar, no MC owned more rewind-worthy rap quotables in 2020 than Stove God Cook$. Dropping a solo debut with VERY little fanfare and zero features (apart from the steady, reliable guidance of Roc Marciano - low key one of hip-hop’s most reliable producers), a slow bubbling word of mouth campaign on social media eventually got Stove God verses exposed to more and more high profile ears. Such a grass roots campaign is rarely seen...I mean, a rap album slowly becoming a critical darling simply off the strength of more and more random folks discovering the music and Tweeting about it, as opposed to the buzz being calculated before the product??? It feels almost too good to be true these days, as early reviews of Reasonable Drought typically lead with something along the lines of, “hey, have you heard of this album? I have no idea who this is, but it is 🔥🔥🔥”

It has often been said that Roc Marciano has a lot of “sons” in the game, implying that Roc Marci gave birth to a style that a whole generation of underground MCs run with today. So it’s ironic (or perhaps highly appropriate?) that the next level of progression for Roc might be to have a protege, a young Jedi to carry on the tradition on Roc’s own terms, and become the next new star to be embraced by the old heads. But Stove God isn’t a clone of Roc, or anyone else, he’s simply one of the most exciting artists to hit the NYC underground in a generation. Everything from his word choice, to his fresh references and sense of humor, to his delivery and the way he structures his verses, feels like a collection of “firsts”, there’s simply no one sounding like him. And if his work in 2020 is any indication, he will continue to be in a league of his own for years to come.

Best Evidence: Reasonable Drought, spotlight snatching features alongside Roc Marciano and Griselda’s finest

7. Lil Baby

Once viewed by some as just another “Lil”, Lil Baby had been rollin’ coming into 2020, but by the end of 2020 it’s clear that he has arrived at the forefront of rap music’s most reliable hitmakers right now. 

A must-have feature on any rap album reaching for max exposure, Lil Baby’s dexterous flow, charisma, and pen that is significantly sharper than early reports indicated, made him one of the few shining stars in 2020 to consistently deliver good rap music to what in any other year would have been considered smash hits in any club.

What makes Lil Baby’s music standout is that he could easily be a “cookie cutter” MC, phoning in verse after verse just to get another check, but instead he continues to bring it - trying to squeeze in an extra catchy lyric, maybe flow in a way that breaks up a verse to make it stand out from the pack a little more - and even when he is featured over cookie cutter beats that sound like every other trap inspired beats that came before it, Baby seems eager to prove something. I think that’s what I like about him - he’s on a short list of mainstream-bred Young Thug disciples that seem to really want to put the work in to becoming one of the greats. 

Best Evidence: I mean...did any rap star have more songs in circulation this year? Dude was everywhere, but “The Bigger Picture” got his name officially into the lyricist conversation (even though personally I don’t even think it’s one of his more impressive records - at least not stylistically)

8. Westside Gunn

No one denies that the Griselda Records team had a banner year, yet somehow the vocal leader of the group managed to drop a handful of dope projects without receiving credit for being a great MC in his own right. Great artist, great album curator, great business man - sure, but great MC?? That credit is rarely given to the FLYGOD. He might not even understand how natural he is as a solo MC, waxing unpredictable flows and half-bars that stick in your mind in place of catchy hooks or predictable song structure. He might call himself an artist first, but I still call him one of the most prolific rappers today (regardless of whether he retires after the ball drops).

I can’t believe I have to tell rap fans this in the year 2020...but......you all know that message and punchlines are just part of the art of rapping, right...and not the only thing that defines who is a dope MC and who isn’t?? Play any solo cut from Westside Gunn and filter out the “doot-doot-doots” and stream of conscious hooks and what you are left with is one of the most distinctive voices in rap music, attempting off-kilter flows and phrases over some of the most impressive production in rap music today, and to me that sounds like my kind of rap music. What the Buffalo floor general lacks in diversity of subject matter he makes up for with a relentless imagination.

That’s why it’s not all that surprising to me that Westside Gunn enjoyed more mainstream attention in 2020 than he ever has before. All he needed was a window of exposure and he certainly capitalized on it, pitching his sound and his vision in all the right places, without compromising his style or vacating his lane. So strictly as a MC, I would consider him the Young Thug of the east coast underground scene, and if 2020 does turn out to be his final year of recording solo projects, I am thankful that he already has a long list of quality projects with high replay value to revisit again and again. But don’t wait - give this man his flowers now.

Best Evidence: “Euro Step”, “Rebirth”, “327″, “Shawn vs. Flair”, “Michael Irvin”, and YES he even had a more than worthy verse on “$500 Ounces” alongside Freddie Gibbs and Roc Marciano

9. Benny the Butcher

Who else is more reliable to deliver a dope feature verse than Benny?

By now you must be muttering at least a few things about me, so let me just make two points: YES, I am a big fan of Griselda records, but NO I do not consider that an unreasonable bias because even on paper according to a large variety of sources, it’s clear that Conway, Boldy James, Westside Gunn and Benny are true specialists when it comes to the quality of the work they distribute. Its not a fluke or a trend, they’re just that good at what they do...I have been saying this for almost 5 years now, but in 2020 the rest of you sleepy heads finally just stopped hitting snooze.

Benny the Butcher already possesses the writing capacity, attention to detail, and skills of observation/personal reflection to put himself within special company as one of the nicest pens in the business today. But in 2020, he dialed things up even higher...or perhaps word of mouth just finally caught up with the rest of his peers? The tribute to the classic Roc-A-Fella era that was his Burden of Proof project with Hit-Boy helped expose Benny to a much larger audience, and it has been beautiful to see so many more folks quoting and sharing his lyrics on Twitter, because I recall when he had about the same amount of Followers that I do, because it wasn’t all that long ago (I just hope they go back to experience all of his prior work - I’m still partial to his incredible verses on “Shower Shoe Lords” and “Pissy Work”)! 

In my not so humble opinion, I do think some of the more dramatic pomp and circumstance on the BOP album was more suited to a Rick Ross or Meek Mill than Benny, so I’m actually more excited to hear what Benny has in store for 2021. He truly sounds at his best over more minimalistic production that lets his lyrics fill the spotlight...but still, tracks like “Timeless” and “Legend” do remind me of some of my favorite moments from old JAY-Z albums...blasphemous, maybe, but true.

A shot to the leg last month seems to have done nothing to slow his momentum, so if you didn’t board the bandwagon by now, you are inexcusably late.

Best Evidence: Burden of Proof, mercilessly slaughtering every verse on every Griselda projects, and a ton of show-stealing features

10. Drakeo the Ruler

What a journey it's been for the L.A. rising star. 

Flexing a penchant for placing local slang into his music and delivering dark verses with a clear sense of humor, it's easy to see the appeal of Drakeo's style. If Thank You For Using GTL was an inspiring attempt to do anything possible to keep his buzz going (in that case, recording his verses over a prison phone), the quick release of We Know The Truth shortly after he regained his freedom seems to have given him a 50 Cent-esque teflon aura at the moment. 

But this is about more than just Drakeo himself, it’s about what he represented before incarceration, and what he represents now. As one of the more visible forces in a new generation of west coast hip-hop, Drakeo was a few key features away from exploding onto the national scene. Now after surviving his ordeal, likely with a great deal more to write about, his ceiling has only been raised - and along with his growth potential, so rises the potential for the current rap scene out in L.A. right now. Mark my words: by this time next year Drakeo’s flow will be one of the most flagrantly jacked flows in rap music coast to coast.

A sincere welcome home from the rap world, Drakeo the Ruler. Hopefully the worst is now behind you. 🙏

Best Evidence: We Know The Truth, Free Drakeo, Thank You For Using GTL

*Honorable Mentions*:

88 Keys, Fre, J-Live, Rubix, Mos Def, Invincible, Wordsworth, A.L., Kofi Taha,Tame One, Jane Doe, Grafh - A Tree Never Grown

Hip Hop for Respect, 2000 (Rawkus Records)

“We proceeded on a country road His mother's eyes withered swoll Her child was never comin home Said a prayer for his soul As the coffin had closed, committed to the earth below First seed she had sewn, would be a tree never grown Shade that was never known Who controls the Terrordome, the men with hearts made of stone Who love only what they own...”