#goltz

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Paolo Goltz, is in the consideration of Israel Damonte / EL DÍA

Argentine soccer continues in quarantine. And there is no indication of when it could resume. The expansion of the Coronavirus and the implementation of the preventive and compulsory isolation that the Government decreed, generated that all the official powers of our country and the world will be suspended until…

Goltz defines persona as, “a way to model, summarize and communicate research about people who have been observed or researched in some way.” Using your understanding of persona will allow the rhetor to create a more accurate and wholistic heuristics report, which will then allow the rhetor create a more effective product. 

As the creator of videos for Austin Free-Net, we have to keep in mind that we are not making these videos for ourselves; instead, we are creating videos to serve a persona. I like this chart below, which illustrates what we are trying to accomplish. 

Our persona is the population of people that will be using the videos of Austin Free-Net to improve their technological competency (goal). This can be understanding how to use Gmail, Facebook or the general web. The videos come in during the “Scenario” portion, which is where the person is engaging, responding, and trying to get to their goal. It is key to understand the persona prior to getting to this step because it will help us get to the overall goal. 

Implementing persona into your work is what allows you to connect to your audience on a level that inst just generalized, while also allowing that connection to help you get your desired message across to them. Personas can include background information on the individual or individuals that you are addressing, such as geographical, demographic, psychographic, and behavior information. All of these categories of information allow you to reach your audience on a deeper and more personalized level that help everyone get the most out of your message.