Going Freelance
Handsome Frank
https://www.handsomefrank.com Handsome Frank is a UK-based illustration agency that also focuses on animation. According to their website, they currently represent 40 creatives across five continents and describe themselves as a close-knit team ready to ignore time zones and bring your ideas to life.
They are open to submissions and encourage talented illustrators to get in touch via the email provided. However, they look specifically for artists with a unique style not already featured on their roster, along with a strong work ethic and a professional attitude. Their client list includes major brands like Amazon, Costa, Coca-Cola, and Disney. They proudly position themselves as one of the leading names among illustration agencies.
Folio Illustration
https://folioart.co.uk Folio Illustration and Animation Agency is based in London and has over 50 years of experience in the industry. Their client base overlaps significantly with Handsome Frank, and they also work with high-profile brands.
On their website, they outline why someone might need an illustration agent, what they look for in potential collaborators, and how to apply. In general, they seek artists with a unique and recognizable style, strong technical and communication skills, honesty, reliability, and the ability to follow a brief. They provide a dedicated submissions email and a guide for preparing a PDF portfolio.
Lemonade Illustration
https://lemonadeillustration.com Lemonade Illustration is a multinational agency with offices in London, Yorkshire, New York, Sydney, and Dubai. Their specialties include advertising and design, children's illustration, character design, and animation.
They work with a broad range of notable clients, including Lucasfilm, Activision, the NHS, and the National Trust. As someone interested in childrenâs book illustration, I find this agency particularly appealing â it seems like a solid place to establish a presence in that niche.
Penguin Books
Penguin Books is a British publishing house Iâve previously worked with through briefs. They regularly publish children's books and frequently require illustration work for both re-releases and new titles.
According to their website, if they are interested in hiring you, theyâll likely contact your agent first (if you have one) to handle negotiations. You may then be put in direct contact with the publisher for the duration of the project.
Simon & Schuster
Simon & Schuster is an American multinational publishing house that also publishes childrenâs books across the U.S. and Europe. While their website doesnât offer much information about how they recruit illustrators, itâs likely that submissions happen through literary agents rather than direct outreach.
This suggests they operate more like a traditional publishing house â focusing on the manuscript and leaving illustration to be coordinated externally.
Macmillan Publishers
Macmillan is a British publishing company that produces childrenâs books among other genres. I couldnât find direct information about how they recruit illustrators, but the Pan Macmillan careers site notes that their art and design department commissions illustrators â likely through agents.
They also run the Macmillan Prize for Illustration, a competition designed to discover new talent. This may be one of the more accessible ways for an illustrator to enter the company without already being represented.
Publishing Sector Research
After researching different companies, Iâve concluded that publishing is the sector Iâm most interested in working in. My art style is perfectly suited to childrenâs books, and I believe itâs the most natural path forward for me.
This research has helped me understand that most publishing houses recruit illustrators through agents or competitions. This system ensures they are hiring vetted professionals whose quality meets their standards. Simon & Schuster seems to be the exception, commissioning freelancers without necessarily relying on an agency.
The publishing sector seems relatively stable compared to others, which is reassuring â it means that this field will likely remain accessible throughout my career.













