#gestural computing

41:16 Larry Friedlander on new museum technology

In other words, the slippage of surface(s)/screen(s) in the ad shows how readily we are to blur the polarity we have created between what is consider real and what is considered virtual. The constructed space and time that the vehicle traverses over the course of this clip not only exposes the artificiality of the car commercial, but also reveals popular attitudes we’ve developed around the immersive qualities of screen space. A heightened awareness of how our imaginations are at work within the screen is easily equatable to the way we drive. We compile narratives and fictions in both of those respective navigational stations – the difference is that driving is linear and browsing is (typically) multi-directional. We do refer to the web as the information superhighway, after all.