#gdcawards

Bad PR 101 (A response to Tim Schafer)

So, I recently graduated from college with a Bachelor’s Degree in Journalism and Public Communication.  The second part is basically a really fancy way of saying PR.  I know how to run good PR and bad PR.  I know how to craft a narrative.  One of my classes opened with the Professor (one of the few in my department I respect) giving us an assignment.  We, the class, were given a fictional…