#gary halbert

The audience remains out of contact; you never know whether you got through to them or not, or whether they applauded, booed, or simply looked the other way.

The cash register is no substitute for this sort of response, for, as we know, many other elements enter into making a cash regıster ring.

Until advertising really believes that there is someone out there and talks to them - not in advertisingese, but in direct, well-formed English - we will never develop the personal responsibility toward our audience, and ourselves, that even a ninth-rate tap dancer has.

The audience is our first responsibility, even before the client, for if we cannot involve them, what good will it do him?

You Can’t Control Outcomes; But You Can Control Your Work Ethic

Have you ever felt like you were getting nowhere with a project? I can’t tell you how many times I’ve felt that way! I suppose it’s only fair that I lay out an example… Back in the early days of my band, I organized a postal mail campaign. I spent hours digging up addresses of potential venues, writing a form letter and printing it up, stuffing and stamping envelopes, etc. I even enrolled my…

Gary Halbert’s Boron Letters From Prison

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If you don’t know who Gary Halbert is, I’m not sure why you’re reading a copywriting blog.

However, if…