#frogdesign

More froggie!! 

Ready for adventure? This “We Ride At Dawn” tee is perfect for anyone who loves bold, epic, and slightly ridiculous designs. Featuring a frog riding a bird — yes, it’s as awesome as it sounds. 😎

Grab yours in multiple sizes and styles.

A sleepy frog design. A perfect gift for frog lovers.

Url: frogdesign.com

Background: Growth Strategy, UX Design, Product and Service Design.

Structure: When the website loads the first thing that draws to your eye is the video sideshow. This is a great introduction to their website as users immediately are show the range on what Frog Design specializes in. The video slideshow takes up the whole space of the screen but is presented in the background, preventing it from being overpowering and too much. The navigation bar is presented in a stubble way as the background of the navigation bar is transparent therefore it blends with the video. The links on the navigation appear in white, frog design have tried to avoid similar colours in their video slide so that the user can always see the navigation bar clearly.

The work page is presented in a tile style with their being a main case study followed by four others on the opposite side this is repeated throughout the whole work section. I believe that Frog Design have done this to attract the users eye to the most important or most recognised brand names so that they will be able to relate to the situation by understanding the businesses background. The work section has been presented in a very professional style, I am most impressed with the use of typography. I believe all aspects of the type have been considered in great detail and it clearly shows. The use of the serif heading typeface in a bold grey against the white rectangular background works exceptionally well being very modern and sleek.

The about page is created in a similar style to the work page with the use of the tile design and same type, however every tile is equal this is to show that there is no one bigger than anyone else at the business. I was impressed with the hover microinteraction of the about page as when hovering over a person's profile the background would change colour this is a stubble yet effective way of showing where the user is with the page.

Blogs and Updates: The Design Mind page is Frog Design's version of a blog and update section. The use of a latest stories section allows users to see what frog design have been working at recently this is sorted in most recent with the user able to changing the sorting to most popular. This is a great way for users to see what they are constantly at s well as a history lesson into the different case studies that frog design have worked on.