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6. Twitter for lawyers

This book is a tool that will help not only lawyers, but also any labor sector, to make the most of their Twitter account. FREELANCER App Development In it we find strategies and actions that allow us to promote and develop the personal brand of each one.

Authors: Esmeralda Díaz Aroca: Expert in personal branding and postgraduate professor in digital marketing.

Roberto Espinosa: Roberto is a specialist in marketing and business strategy.

7. Know Mads

In this book you will find a place where to reset the ideas and customs that have become obsolete in the labor ecosystem to improve our employability in the future. FREELANCER Website Development It will help you come up with your own plan of action.

Author: Raquel Roca: Raquel is a journalist, teacher in digital marketing master and speaker.

8. Facebook Ads from scratch

With this book you will enter the most complete training possible on advertising on Facebook Ads. Italy App Development You can learn in detail how to define your strategy, your daily budget on the platform and which audience to choose to optimize your investment, among many other things.

Author: Roberto Gamboa: Roberto is a training publicist and now an expert in Facebook advertising using the Facebook Ads tool.

9. SEO: Advanced Techniques

In this book we find a fantastic methodology where online marketing professionals, Italy Website Development who need advanced SEO knowledge, find techniques and advice to stand out from their competition and get a good position in search engines.

Author: Fernando Maciá: Founder and CEO of Human Level Communications.

10. You choose this book: participate!

In order to participate in the draw simply tell us what your favorite digital marketing book is NOT on the list of this article in a comment at the end of this post Finland App Development.

If you win the raffle you will receive at your address:

1.       The 10 books signed and dedicated by the authors and

2.       Our book "Triunfa con tu eBook" (which has been a bestseller among the more than 100,000 titles published in Spanish on Amazon).

We will count your votes and the book with the most votes will be the 10th book on the list with the special appeal of having been chosen by you. Finland Website Development

Receive in your address the 10 books dedicated and signed by the authors plus our bestseller "Triumph with your eBook"!

The tenth book: "Urbrands, by Risto Mejide"

The tenth book has been "Urbrands" by Risto Mejide, since it has been the most voted by you.  Rome App Development

Congratulations Risto!

This book is a direct and clear guide to managing your personal brand both online and offline. It brings together the experience of one of the most renowned advertisers in the country. Rome Website Development You will discover in this book to manage your brand in an integral way.

Before a presentation to a group of investors must be very present the goal: to arouse interest. FREELANCER App Development It is not about getting an agreement.

Financial details are best discussed privately with investors.

To do this, you have to keep in mind that the message is what is important. FREELANCER Website Development Avoid getting out of the step by getting X transparencies we already have to talk for X minutes.

Most Important for Investors

We need to structure this message from the auditorium's point of view. Spain App Development It is important to keep in mind that investors are extremely sensitive to four things:

1.       The market opportunity.

2.       The long-term vision of the business.

3.       The strategic positioning to take advantage of the business opportunity and

4.       The nature or profile of the team, Spain Website Development

Some of the sections that can structure the presentation are:

1.       The trajectory of the company.

2.       The team.

3.       Main milestones achieved.  Portugal App Development

4.       Products and services.

5.       Competitive advantages.

6.       Sales channels.

7.       Analysis of competition.

8.       Business Model.

9.       Main financial and accounting data, Portugal Website Development

10.   Proposal to the investor.

How to act during Question Time

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During Question Time:

1.       Answer them briefly.

2.       Read them in positive.

3.       Avoid being redundant with the above.

4.       Use to develop other points or clarify things.

5.       If the answer cannot be answered publicly when dealing with financial data, key aspects of the business or valuation of the company, answer generically and refer to personal interviews.

For some years we have had an extensive list of digital marketing books written by Spanish or Spanish-speaking authors worthy of becoming part of what could be the ideal digital marketing library. FREELANCER App Development In this line we have allowed the license to select for second consecutive year what for us would be the indispensable books of digital marketing and we would like to share it with you. To complete the list of the top 10 digital marketing books we need your opinion. The 10th book on the list you choose.

The selected books are books of recent publication. We have also tried to address different issues within the broad field of digital marketing. We leave you the list of selected books and a very special draw sure that more than one will interest you and that we organize thanks to the willingness to collaborate with the authors of these 10 publications. FREELANCER Website Development Go ahead our thanks to all of them.

Do you want to receive the digital marketing books signed and dedicated by their authors?

To do this leaves a comment with the name of your favorite digital marketing book that is not on this list at the end of this article. FRANCE App Development Each comment will have a correlative number and on this will be made a drawing in which the winner will receive the 10 signed books with a dedication.

The 10 Essential Digital Marketing Books

1. How to succeed in social networks.

In this book, one of the benchmarks in digital marketing combines a multitude of practical tips to get everything you propose on the Internet. FRANCE Website Development In addition, you can also get more out of your social networks. The purpose of the book is to answer many of the questions that social network users have when they start using them.

Author: Manuel Moreno: Journalist. Chief Editor at Kelisto.es and founder of TreceBits.com.

2. Triumph gram

This book is the first to be specific about the Instagram social network. In it you will be able to find 330 pages full of strategies, tips, tricks and others to succeed in this social network. Cyprus App Development In addition, the book includes 77 different types of content to shine in Instagram and 8 editable templates. This is without a doubt the ideal manual if you want to take your Instagram account to another level.

Author: Vilma Núñez: the multifaceted Vilma Núñez is an entrepreneur, speaker, teacher and consultant of Content Marketing and Social Networks.

3. Who am I to do this?

This book is a guide that will help you achieve your business dreams. You will find tricks and tips to train your mind to the possible obstacles that you find in your professional career. Cyprus Website Development It is an ideal book for those who want to build their company and grow professionally.

Author: Laura Ribas: Founder of the Business Growth Institute. She is also an expert in business building and marketing and sales.

4. The Community Manager Advanced Guide

This is the second book by Juan Carlos Mejía and in it we find the definitive guide for all that Community Manager and digital marketing professional who want to be a great professional in this branch. Paris App Development In addition, this book also provides keys to strengthen your personal brand.

Author: Juan Carlos Mejía Llano: Social Media Manager at INVAMER and author of this book.

5. Growth Hacker Marketing

In this book you will find an introduction to a change of mentality, a new way of thinking. Paris Website Development This work is steeped in the philosophy of new marketing and reflections on the way the startups work.

To measure the results of your digital marketing actions, FREELANCER App Development nothing better than:

1.       Ask your new customers how they met you.

2.       Analyze the result in your web page, which is where you should direct your followers of any social network or platform 2.0 to get new customers.

Fortunately, there are a variety of web analytics tools that allow you to measure the results on your website. But it is difficult enough to use a single tool. FREELANCER Website Development

In addition to excellent free tools like Google Analytics or Google Website Optimizer that you may already know, we have made a brief list with 5 very useful tools to help you measure your results online. GERMANY App Development The key with all of them is not to configure and leave them, but to have the habit of checking them regularly:

1.       Lucky Orange:  Check how visitors navigate your web / blog: who visits the web at the moment, possibility to chat with the visitor, view of the route of how you navigate your web page or navigated each visitor or average, zones more clicks, etc…

2.       Click tale: It is ideal for knowing the effectiveness of a landing page. Includes visitor behavior on the page with a lot of features including visit recordings, conversion funnels, form and link analytics, analytic search and segmentation, and 4 heat maps. It also offers visual conversion paths and why customers leave your website. You can also improve the conversion rates of your online forms by finding which ones are left blank, which ones take more time to fill, or even make them go away. It offers a free account up to 5,000 page views / month.

3.       4Q of iPerceptions: 4Q is a website survey tool that allows business owners to evaluate the online experience, measure customer satisfaction, and quickly launch improvements to their website based on actual visitor feedback. It has a free trial version and prices range from $ 19. How do you measure your success right now? What tools do you use? Please leave a comment and share your favorites.

4.       Compete: Do you want to know how your competitors are doing when it comes to attracting customers to your site or how they are doing compared to you when it comes to getting traffic? Compete allows you to discover which keywords are sent by users to both your website and your competitors. A very good spy tool where you can see the analytics of your competitors. Prices range from $ 199.

5.       Improvely: With this tool you can track the clicks, aspects and sales through your online ads in a single place of Google Adwords, Facebook Ads, banners, links, email marketing campaigns, etc. You can identify which ads, keywords, landing pages, and locations convert and which do not. Then you can calculate those that have a high cost but low sales. Prices range from $ 29 / month. Offers a free trial version.

These tools can be combined very well with the 10 most powerful tools for SEO positioning. GERMANY Website Development

If you want to be up to date or share with us useful Internet tools, join our LinkedIn group: Internet Tools. It is a very active group, in which there are many questions about which tools are best to use in social networks, to work as a team, manage projects, CRMs, or improve productivity. The best are the answers with recommendations from people who have used them.

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Are not you inspired to write headlines with hook in your article? Do you want to share content on social networks and do not you think of accompanying a phrase with "hook"?FREELANCER App Development

The headline is the entry key that will motivate the reader to continue reading or not.

It attracts the attention of the recipients with a brief and attractive title. A well-written holder can generate opening indexes 10 and 20 times greater than one without a "hook". FREELANCER Website Development

For David Ogilvy one of the most famous names in advertising, one of the seven tricks to write a good Copy is that "The title is 80% of the copy." Here you can see an article on how to write 8 types of headlines to get them to work.

But we also leave you 35 phrases that can serve as a template for headlines, for articles in a blog, news for your newspaper or magazine or as a message statement on Twitter, Facebook, Google+ or LinkedIn, or for example tagging A photo on Instagram. NETHERLANDS App Development

Use the text of each headline and customize it according to the content you are going to share by adding your words in the bracketed space. You will see which more attractive headlines will be able to top your content. NETHERLANDS Website Development

Titular’s with hook type threat:

·         9 things that your [trusted person] will not tell you

·         5 little known factors that could affect you’re [.......]

·         Is your [person / value object] of [threat] safe?

·         3 warning signs that [...... ..]

·         Can we really trust [person / company / product]?

·         The great [.........] fraud

·         7 lies that [group of people] likes to count

·         [Your public] alert: the new [...... ..] fraud to avoid

Hooked headlines citing a famous brand or person:

·         [Do something] as [person famous]: 10 ways of [...... ..]

·         Top 10 tips from [famous person] to [...... ..]

·         The guide [......... ..] for [...... ..] the secrets of [brand or famous person]

·         What [brand or famous person] can teach us about [...... ..]

Headlines with hook on errors:

·         Do you make these 7 mistakes [...... ..]?

·         9 mistakes [...... ..] that make you look silly

·         7 errors [...... ..] that make you [look / sound] like a [...... ..]

·         5 mistakes [...... ..] you do not know what you're doing

·         Do not do these 12 things when [...... ..]

Headlines with hook on how to do something:

·         How [……..]

·         How to be [desirable quality]

·         How [……..] (Even if [common obstacle])

·         How [……..] without [objectionable action]

·         How [do something] while [doing something else]

·         How [do something] that your [target audience] will love

·         How [……..] in [year]

·         How [……..]: the definitive guide

·         How to be smart in a world of [group] fools

Headlines with hook Top List:

·         5 ways to [do something]

·         101 [……..] for [event / cause / process]

·         50 great resources for [public / process]

·         The best 10 [……..]

·         5 secrets [……..] that every [audience] should know

·         7 amazing reasons [……..]

·         The 9 standards for [……..]

·         7 steps to [……..] get [……..]! 10 Ideas That Really Work

·         10 things your [target audience] needs to hear you say

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Throughout my activity in this exciting world of digital marketing I spend a significant amount of time trying out new digital marketing tools. It is incessant flow of new digital marketing tools that arise and being up to date is almost an impossible mission. To the extent of our possibilities we try to know what is going to arise that is relevant.

During the year I gave several practical workshops on "Internet tools", in which we explained the functionalities and showed the use of 50 online digital marketing tools classified by type of functionality: web improvement, internal and external communication, network management Social, teamwork, project management, content management, presentations, videos and images, etc.

The goal is to save attendees time dedicated for searching, trial and error, and training in use until they find the tools that can best be tailored to their needs.

In this article I would like to share with you, not so much the latest and most sophisticated digital tools, but if I use them daily, some are a classic like Hootsuite, Google Keyword Tool or Jing. And allow me the license, yes, to share with you my latest discovery in what tools 2.0 refers.

We include a link to a video tutorial of each tool except the last one (you will see that it is not necessary)

If you want to keep abreast of new digital marketing tools or consult about what 2.0 tools may be useful for any specific activity join our group on LinkedIn "Internet Tools".

1. Feedly

Tool that allows efficient management of blogs and favorite news for quick reading and sharing on social networks (Twitter, Facebook, LinkedIn, Google+) and by mail.

The application of this tool for mobile is very practical. We can use it in "dead" moments: in the tail of the bus or in the doctor's viewing room, to read the news of our sector and share it with our followers in social networks.

It is usually the first digital tool I use in the day.

2. Hootsuite

HootSuite is a tool to manage several social networks from the same control panel. I use it mainly for the management of Twitter. Facebook, Google+ and LinkedIn manage it directly from each platform.

Hoosuite has two very practical features:

·         The possibility of scheduling the sending of your messages to the hours and days that you want.

·         The URL shorter.

3. Google Adwords Keyword Planner (formerly: Google Keyword Tool)

It's a classic for SEO. One of the pillars of your Internet business, I would say that the basis of the business is a good selection of keywords to incorporate into your website, your blog and as a source of headlines for your posts, messages and videos.

Although now you have to sign up for the Google Adwords Keyword Planner, do not miss it (on the other hand, it's very simple).

Basically this tool tells you the monthly searches for each keyword you indicate and will give you alternatives of keywords and the number of searches. You can filter by country and language.

4. Jing

It is a tool that records what appears or what we have selected on the screen of our computer and at the same time the sound: our voice provided that we have an integrated microphone or external.

Once the recording is finished we can archive the video or send it as a link (URL) by email. The recipient upon receiving and clicking will see a video with our voice and what we want to show.

The maximum length of the video is 5 minutes. The paid version has more features like the automatic upload of the video to YouTube.

5. Canva

This tool will allow you to design your presentations, cards, banners, flyers, etc. in a very simple way with a professional result. By far, my favorite design tool.

6. Trello

Organizes and manages tasks. It allows us to organize our tasks and manage projects with other people in an intuitive and easy way.

Trello allows us to manage our projects as follows:

·         List of projects: we order as they are to be done, in the process of realization or already done.

·         Tasks to be done within each project.

·         Within each task, the team members will take care of it.

·         Deadlines for accomplishment of the tasks, which each member of the team involved receives by mail.

·         Within each task we can add notes, links, checklists or files.

7. Buzzsumo

Show the most popular and influential links by subject, your competition or any other account.

Marketing to influential people in our industry is going to be one of the strengths of digital marketing immediately, and this tool allows us to identify them at the click of a button.

It is also very useful to know the most popular content by theme. It tells us for each link in number of times that has been shared in Facebook, Twitter, Linkedin, Google+ and Pinterest.

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Do you need a Digital Marketing Action Plan?

We propose a specific roadmap for your company with the improvements and actions that you must implement to increase a community of potential customers and prescribers around your brand. The goal is to increase the community and the engagement of the followers with your brand / company.

It is an action plan that includes among others:

·         2.0 tools you should use (social network management, analytics and metrics, to measure influence and other tools)

·         Selecting the most appropriate social networks for your business

·         Proposals SEO improvements (general and local)

·         Web usability and improvements proposals

·         Healing and content creation

·         Blog Improvement and Blog Post Proposals for Positioning on Google

·         Improvement proposals for lead capture

·         Proposals to optimize the selected profiles (for example: Facebook, Twitter, Linkedin, Google+, Slide Share, Instagram, etc.)

·         Proposals for the effective management of selected profiles

·         Proposals to improve videos and positioning on Google and YouTube

·         Channel Optimization Proposals on YouTube

·         Advertising proposals: Google Adwords, Facebook and others

·         Analytics and metrics

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On 19 May, the event we were all waiting for began: The Digital Marketing Online Forum, with several sessions, all online, in which 30 of the great professionals from Spain of Digital Marketing meet, to explain first hand their Experiences in this field. The first sessions focused on how to develop a digital marketing plan. Pere Rosales began with a session in which he gave the guidelines of "How to develop a multichannel digital marketing plan".

Then, in four sessions were presented several cases of brands such as Coca-Cola Spain, Starbucks Spain and Portugal, Paladium Hotel Group, McDonald's Spain, Diputación de Alicante, etc.

In this first article and three others, which we will be publishing in this blog, we will summarize these four sessions given by speakers of the stature of:

Beatriz Navarro: Director of marketing and communication at Supersol.

Guillermo Rodríguez: Director of social media at Palladium Hotel Group.

Sertxu Sánchez: Social Media Strategist at McDonald's.

Mayte Vañó: Social Media Strategist in Provincial Council of Alicante.

Before proceeding to detail each case, comment that you can use the hash tag #FOMD to follow the event. If you have not yet registered, you can do so here before 5 June, the day the Forum ends (all sessions are recorded and you can listen to them in a deferred manner).

In the talk she told us her most entertaining work in the chain of Starbucks Coffee in Spain and Portugal and in the Supersol chain, in both companies had (Starbucks) and has (Supersol) the work of Marketing Director.

He began the talk, commenting on things as basic as the new technologies have changed the order of things. Before it was the adult who taught the young man and now it is the other way around, and with this has changed everything, thanks to social networks and the Internet.

Social networks are a new place where we are close to the customer, to whom we can talk about you, to make the communication of the mouth / ear but on the Internet.

Customers, before buying a product usually what to do is to be informed on the Internet (70% are known to trust the opinions of others before buying) and if you are convinced what you read, you buy (online or offline).

Brands should meet at the moment of "truth" when the customer is looking, in Google, or in social networks something similar to what they offer.

As much as we are a great company with a good publicity display in conventional media (TV, radio, outdoor), if we do not care what is spoken of the brand beyond these means, we can have a big problem.

The good thing about social networks is that they are 100% free, instant and are booming, anywhere on the planet, so not being, is a serious mistake. That does not mean that digital communication is free and does not require effort.

It is said that social networks are to communicate with the consumer, they do not serve directly to sell and we cannot be thinking of selling all the time, it is talking, creating a community, listening. Ultimately generate a trust and a continued presence, so that when our follower makes the decision to buy, buy from us.

Keys to the Social Media Strategy of Starbucks Coffee and Supersol

These are the key points highlighted by Beatriz on the Social Media strategy of Starbucks Coffee for Spain (and Portugal) and the Supersol chain. You can draw your own conclusions to apply to your business:

·         Give the customer a voice (with surveys, directly in social profiles ...).

·         Always listen to the customer (they can give us great ideas).

·         Always seize the opportunities and decide quickly when the case occurs.

·         Offering unique things (here it depends on what our business is).

·         Be prepared for criticism (from a review we can get satisfied customers if we do it well).

·         Count things that do not know about our brand (things exclusive to fans).

·         Learn from mistakes made quickly.

·         Make fans part of our brand.

·         Give updated information of the brand.

·         Use new media (to publicize and serve customers, always in less time than 24 / 48h).

·         Evangelize the management team (explain why it is worth investing time and money in social networks, training them).

·         Make promotions with fans.

·         Know how to carry and mix the media on and off line.

·         Retry your users.

·         Take advantage of the differences of the target.

·         Be in the trend of fashions to launch our products with them.

·         Monitor, monitor and monitor.

·         Schedule (have a content planning in social networks).

·         Take advantage of brand employees.

·         Be personal (each brand has a personality).

The number of fans and ranking place is not the most important; having a customer is having a treasure, so the most important thing is to listen to the customer.

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