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For some years we have had an extensive list of digital marketing books written by Spanish or Spanish-speaking authors worthy of becoming part of what could be the ideal digital marketing library. FREELANCER App Development In this line we have allowed the license to select for second consecutive year what for us would be the indispensable books of digital marketing and we would like to share it with you. To complete the list of the top 10 digital marketing books we need your opinion. The 10th book on the list you choose.

The selected books are books of recent publication. We have also tried to address different issues within the broad field of digital marketing. We leave you the list of selected books and a very special draw sure that more than one will interest you and that we organize thanks to the willingness to collaborate with the authors of these 10 publications. FREELANCER Website Development Go ahead our thanks to all of them.

Do you want to receive the digital marketing books signed and dedicated by their authors?

To do this leaves a comment with the name of your favorite digital marketing book that is not on this list at the end of this article. FRANCE App Development Each comment will have a correlative number and on this will be made a drawing in which the winner will receive the 10 signed books with a dedication.

The 10 Essential Digital Marketing Books

1. How to succeed in social networks.

In this book, one of the benchmarks in digital marketing combines a multitude of practical tips to get everything you propose on the Internet. FRANCE Website Development In addition, you can also get more out of your social networks. The purpose of the book is to answer many of the questions that social network users have when they start using them.

Author: Manuel Moreno: Journalist. Chief Editor at Kelisto.es and founder of TreceBits.com.

2. Triumph gram

This book is the first to be specific about the Instagram social network. In it you will be able to find 330 pages full of strategies, tips, tricks and others to succeed in this social network. Cyprus App Development In addition, the book includes 77 different types of content to shine in Instagram and 8 editable templates. This is without a doubt the ideal manual if you want to take your Instagram account to another level.

Author: Vilma Núñez: the multifaceted Vilma Núñez is an entrepreneur, speaker, teacher and consultant of Content Marketing and Social Networks.

3. Who am I to do this?

This book is a guide that will help you achieve your business dreams. You will find tricks and tips to train your mind to the possible obstacles that you find in your professional career. Cyprus Website Development It is an ideal book for those who want to build their company and grow professionally.

Author: Laura Ribas: Founder of the Business Growth Institute. She is also an expert in business building and marketing and sales.

4. The Community Manager Advanced Guide

This is the second book by Juan Carlos Mejía and in it we find the definitive guide for all that Community Manager and digital marketing professional who want to be a great professional in this branch. Paris App Development In addition, this book also provides keys to strengthen your personal brand.

Author: Juan Carlos Mejía Llano: Social Media Manager at INVAMER and author of this book.

5. Growth Hacker Marketing

In this book you will find an introduction to a change of mentality, a new way of thinking. Paris Website Development This work is steeped in the philosophy of new marketing and reflections on the way the startups work.

The mailing, understood as sending a newsletter with content of value to subscribers France app development  , is the most powerful tool to turn into customers those people who once visited our France website development website or blog and left their contact details.

In order to achieve results and achieve a good conversion we share with you the 6 key fundamental resources to succeed with email marketing.

#1. A holder with hook

The subject that you include in the email must be very attractive; it has to hook the receiver.

For example, these type of headlines always work: A collection of tips: "The 15 habits to live a better life"

A list of resources to follow: "The 10 tricks to improve your traffic" France SEO. A strategy to carry out: "How to make money on the internet with your eBook"

#2. Good tools to manage your mailing campaigns

2.1 Tools for sending mailing:

To help us capture the emails of our potential customers (the famous leads), schedule the newsletter delivery, organize our databases, analyze the effectiveness of our shipments, etc., we show you what the Best email marketing tool is, for us, Mail Relay. Cyprus website development

In their free account they offer no less than 15,000 free subscribers and 75,000 monthly submissions. Another plus is that all customer service is in Spanish and, in addition, has a very good reputation for exceptional customer service.

2.2 Tools to create landing pages:

Another fundamental part to make our mailing strategy optimal is the creation of landing pages. The landing pages are the pages created with a specific purpose, with a call to action that we want the visitor to carry out. To create these pages, select these tools:

Optimize Press: it is very simple and intuitive.

Lead Pages: Of the above, it is the most expensive but the most complete option. However, it has a lot of templates, test A / B.  Cyprus SEO

2.3 Tools for creating pop-ups:

Popup Lastly within the tools or resources we can use to improve our conversion into email marketing we highlight the use of pop-ups. Sometimes they are very intrusive but the reality is that they work. For the creation of pop-ups we leave you two tools:

#3. The measurement of results

How do I know if I am doing it right? In order to measure our mailing campaign we will use the concept of conversion rate or conversion rate. It is calculated, therefore, by dividing the number of total conversions between the total number of visits. The concept of "conversion" will depend on each web: a download, a registration, a subscription to a newsletter, a request for a budget, and contact through a form...

The most important aspect in relation to the conversion ratio is to measure. On the internet, everything that cannot be measured cannot be managed.

To increase the conversion ratio, it is important to improve the landing page conversion zone. For that:

We can offer something or improve our offer: a PDF, an audio book...

Change the landing page template from time to time and check which one works best

Modify the headline, text or even the call to action to generate new interest.

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