#uk website development

Ecommerce shopping is the popular expression of our times with a huge number of customers across the globe picking online shopping over physical shops. This has made it imperative for retailers to go for entrepreneurs are as yet zeroing in on ecommerce website development or tracking down a reliable turnkey answer for take their business online.

The assignment of website development for any business model is complicated. It needs investigation of several aspects from user-experience till the performance. In the event that the ecommerce website isn't sufficient to offer a simple method of shopping to the users then customers are likely to choose some other site for shopping.

One effective method for saving time and create an online store at an affordable expense is by picking ecommerce stage providers. They provide a readymade answer for all your E-commerce website development in reading UK needs with multiple attractive features. Before picking an ecommerce stage, there are several focuses to be considered to make the outcome completely utilitarian.

User friendly stage An easy-to-use stage that permits existing just as new users to search for the desired items and checkout easily is consistently the best option of customers. In the web development Reading process, the convenience of the customers while utilizing the stage needs to be prioritized.

According to measurements, 30% of customers use the search choice to track down their desired items. Hence easy route, fast search choice, and seamless checkout are obligatory for drawing in customers and should not be missed.

Throughout my activity in this exciting world of digital marketing I spend a significant amount of time trying out new digital marketing tools. It is incessant flow of new digital marketing tools that arise and being up to date is almost an impossible mission. To the extent of our possibilities we try to know what is going to arise that is relevant.

During the year I gave several practical workshops on "Internet tools", in which we explained the functionalities and showed the use of 50 online digital marketing tools classified by type of functionality: web improvement, internal and external communication, network management Social, teamwork, project management, content management, presentations, videos and images, etc.

The goal is to save attendees time dedicated for searching, trial and error, and training in use until they find the tools that can best be tailored to their needs.

In this article I would like to share with you, not so much the latest and most sophisticated digital tools, but if I use them daily, some are a classic like Hootsuite, Google Keyword Tool or Jing. And allow me the license, yes, to share with you my latest discovery in what tools 2.0 refers.

We include a link to a video tutorial of each tool except the last one (you will see that it is not necessary)

If you want to keep abreast of new digital marketing tools or consult about what 2.0 tools may be useful for any specific activity join our group on LinkedIn "Internet Tools".

1. Feedly

Tool that allows efficient management of blogs and favorite news for quick reading and sharing on social networks (Twitter, Facebook, LinkedIn, Google+) and by mail.

The application of this tool for mobile is very practical. We can use it in "dead" moments: in the tail of the bus or in the doctor's viewing room, to read the news of our sector and share it with our followers in social networks.

It is usually the first digital tool I use in the day.

2. Hootsuite

HootSuite is a tool to manage several social networks from the same control panel. I use it mainly for the management of Twitter. Facebook, Google+ and LinkedIn manage it directly from each platform.

Hoosuite has two very practical features:

·         The possibility of scheduling the sending of your messages to the hours and days that you want.

·         The URL shorter.

3. Google Adwords Keyword Planner (formerly: Google Keyword Tool)

It's a classic for SEO. One of the pillars of your Internet business, I would say that the basis of the business is a good selection of keywords to incorporate into your website, your blog and as a source of headlines for your posts, messages and videos.

Although now you have to sign up for the Google Adwords Keyword Planner, do not miss it (on the other hand, it's very simple).

Basically this tool tells you the monthly searches for each keyword you indicate and will give you alternatives of keywords and the number of searches. You can filter by country and language.

4. Jing

It is a tool that records what appears or what we have selected on the screen of our computer and at the same time the sound: our voice provided that we have an integrated microphone or external.

Once the recording is finished we can archive the video or send it as a link (URL) by email. The recipient upon receiving and clicking will see a video with our voice and what we want to show.

The maximum length of the video is 5 minutes. The paid version has more features like the automatic upload of the video to YouTube.

5. Canva

This tool will allow you to design your presentations, cards, banners, flyers, etc. in a very simple way with a professional result. By far, my favorite design tool.

6. Trello

Organizes and manages tasks. It allows us to organize our tasks and manage projects with other people in an intuitive and easy way.

Trello allows us to manage our projects as follows:

·         List of projects: we order as they are to be done, in the process of realization or already done.

·         Tasks to be done within each project.

·         Within each task, the team members will take care of it.

·         Deadlines for accomplishment of the tasks, which each member of the team involved receives by mail.

·         Within each task we can add notes, links, checklists or files.

7. Buzzsumo

Show the most popular and influential links by subject, your competition or any other account.

Marketing to influential people in our industry is going to be one of the strengths of digital marketing immediately, and this tool allows us to identify them at the click of a button.

It is also very useful to know the most popular content by theme. It tells us for each link in number of times that has been shared in Facebook, Twitter, Linkedin, Google+ and Pinterest.

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Do you need a Digital Marketing Action Plan?

We propose a specific roadmap for your company with the improvements and actions that you must implement to increase a community of potential customers and prescribers around your brand. The goal is to increase the community and the engagement of the followers with your brand / company.

It is an action plan that includes among others:

·         2.0 tools you should use (social network management, analytics and metrics, to measure influence and other tools)

·         Selecting the most appropriate social networks for your business

·         Proposals SEO improvements (general and local)

·         Web usability and improvements proposals

·         Healing and content creation

·         Blog Improvement and Blog Post Proposals for Positioning on Google

·         Improvement proposals for lead capture

·         Proposals to optimize the selected profiles (for example: Facebook, Twitter, Linkedin, Google+, Slide Share, Instagram, etc.)

·         Proposals for the effective management of selected profiles

·         Proposals to improve videos and positioning on Google and YouTube

·         Channel Optimization Proposals on YouTube

·         Advertising proposals: Google Adwords, Facebook and others

·         Analytics and metrics

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UK App Development

UK Website Development

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LONDON Website Development

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Cannot you think what else to include in your actions

In this article we show you 4 different types of content that you can use.

Content marketing has 4 goals:

Capture: Attracting visits to your web or your blog.

Conversion: Get that traffic that reaches your website UK Website Development becomes a lead, leaving your data.

Sales: Getting those leads eventually become customers.

Loyalty: Getting your current customers, leads or simply visitors to your website speak well of your brand, your products or services.

You will have to use content in the different phases of the so-called conversion funnel, in order to attract a potential customer who does not yet know you, leave your data, you end up buying and even speaking well of you.

SEO: The foundation of content marketing

Before showing the relation of contents 2.0 we emphasize the importance of the SEO in any strategy of marketing of contents.

SEO is the foundation of almost any Internet activity aimed at generating traffic to your website. Not only your website, but all content (or 90%) should be optimized for your Google positioning. Choose keywords well and optimize content. UK SEO

Do not forget that you must also optimize your social profiles. Check if the biography or information of your company contains the keywords for which you want to position your business.

In this link you have information on 4 tools for SEO positioning.

What are content of value?

It is about making value content for your customers, do not talk about yourself, and respond to:

FAQs: the questions your clients usually ask you.

SAQs: the questions that your clients should ask but do not have enough knowledge to make them.

4 contents 2.0 to attract visitors and customers over the Internet

Let's look at 5 ways to drive traffic to your website and get leads and customers.

1. Blog

It is a powerful tool to reach your target customers with much more strength and attract them to your website where you can "sell" your products / services. UK App Development

Combine:

Standard posts: 300 words and approximately

Premium posts: 1,000 words or more.

Make an extra effort to promote the post premium.

Captures "leads" through the blog. Take advantage of your eBook to give to people who subscribe to your blog or newsletter.

2. EBook

Write an eBook with exceptional content for your customers, something you know about your professional experience that others do not offer. It does not have to be a 100 page ebook, the important thing is that it is of great value, clear and useful.

Include it in a visible way in your web or blog so that the visitors download it and in return they leave their mail.

3. Newsletter

The Newsletter is the ideal complement to your blog post, videos and infographics. It will give visibility of your content to the visitors that you already have loyalty: those leads to which you will periodically send valuable information that you are publishing and you make it arrive with the Newsletter.

4. Videos

The videos well optimized by keywords, are usually positioned even better than blog posts. There is much content that fit very well in a video:

·         Customer testimonials.

·         Video tutorials (How to).

·         Video interviews with industry leaders.

·         Video showing "backstage" or the interior of your company.

·         Animated videos to highlight the competitive advantage of your product or service.

In this link you have a more detailed content of the types of videos for company and in this the types of animated videos that you can use to promote your company UK App Development Web Design SEO Company or products.

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LONDON Website Development

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MANCHESTER Website Development

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