#founderproblems

There's a specific stage in every startup's life where the founder is still personally approving leave requests on WhatsApp, payroll is a shared Google Sheet, and "HR policy" means whatever was decided in that one all-hands six months ago.

It works. Until it very much doesn't.

Here are the signs you've already crossed that line — even if it doesn't feel like it yet.

😬 An employee has asked three different people the same HR question and gotten three different answers. Leave balance, notice period, expense reimbursement process — nobody quite knows, so everyone guesses differently. The employee has stopped asking.

📋 You've never issued a formal offer letter — or you have, but they were all worded differently, and you're not sure which version is legally defensible. This becomes a real problem at exit.

📅 Someone reminded you about a PF filing deadline after it had already passed. Bonus sign: this has happened more than once, and you've responded by paying the penalty and moving on.

💸 Payroll takes two to three days to close each month and involves at least four people across finance, ops, and the founder. It's technically getting done. It's also using a disproportionate amount of senior time.

🚪 An employee left, and the full and final settlement took six weeks, involved two spreadsheets, and still wasn't fully accurate. The person has already started their new job. You're still reconciling leave encashment.

📣 Someone raised a grievance informally to the founder, and the founder handled it personally because there was no other channel. This is fine at 5 people. At 25, it's a structural gap waiting to create a serious problem.

🤷 You genuinely don't know what your company's HR policies are, because they were never written down, and the person who knew them left eight months ago.

None of these are catastrophic in isolation. All of them together are a picture of an organisation where HR infrastructure hasn't kept pace with headcount — which means it's costing you compliance risk, employee trust, and founder time simultaneously.

The good news: this is entirely fixable, and it doesn't require hiring a full HR team.

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When it comes to Salesforce Commerce Cloud, people often think of it as a single system. But there’s a reason why Salesforce created two distinct platforms—B2C Commerce Cloud and B2B Commerce Cloud—and why choosing the wrong one can hold a business back.

✨ B2C Commerce Cloud is made for brands that live and breathe consumer engagement. Fashion labels, lifestyle retailers, electronics companies—their world revolves around fast checkouts, personalized shopping experiences, seasonal campaigns, and omnichannel touchpoints.

It’s about grabbing attention quickly, delivering instant gratification, and creating customer loyalty through seamless journeys. If your customers shop on impulse, expect mobile-first experiences, and respond to AI-driven recommendations, then this is where you belong.

✨ B2B Commerce Cloud, on the other hand, is not about instant gratification—it’s about long-term relationships and complex transactions. This platform was built for manufacturers, wholesalers, and distributors who manage corporate accounts, negotiated contracts, approval hierarchies, and bulk reorders.

The workflows are heavier, but they bring stability, structure, and accuracy to procurement cycles. It’s not about pushing promotions—it’s about making sure repeat business runs without friction.

✨ The Hybrid Reality. Many modern businesses can’t fit neatly into one box. Some need B2C’s speed and B2B’s reliability.

Imagine a company that sells consumer electronics to everyday shoppers but also supplies components to enterprise buyers. Salesforce recognizes this, which is why hybrid models—using both B2C and B2B—are becoming more common.

Why does this matter? Because choosing the wrong platform is like building a house on the wrong foundation.

A B2C store can’t survive with approval chains and contract-based workflows.

A B2B wholesaler won’t thrive on one-click checkouts alone. Knowing the difference saves time, money, and sanity.

🌐 In our new blog, we broke it all down—key differences, technical stacks, pricing models, real-world use cases, and even where the future is headed with AI personalization and headless commerce.

If you’ve ever wondered which Salesforce Commerce Cloud version fits your business—or if you’re exploring a hybrid model—this guide is the blueprint.

✨ Full thoughts on the blog