#foreign traders

Challenges Faced by Indian Exporters

International marketing is a part of the total marketing procedure. Marketing may be understood as human activity directed at satisfying needs and wants through the exchange process.

The international marketing is quite different and complicated from domestic business. There are certain different points which make the export marketing more complex. Different governments, different political entities, different currencies, etc create complications and make the free flow of goods and services among different countries difficult

These are the following problems faced by Indian exporters:

•             Economic Unions

The negative aspect of international marketing is an increasing tendency among nation to form small groups of economic unions. As a result apart from assuring a free flow of trade among themselves, the member countries as a group and in a better position to negotiate terms for their trade with other countries. ASEAN, COMECON, are a few examples.

•             Different Trade Patterns

Indian exporters have to primarily to deal with the trade patterns among the various countries of the world. It has to take into account those trade policies of various countries which govern their imports and exports

•             Different Language

An Indian may be expert only in Hindi and English very few people know different languages different languages are used across different regions of the world. It becomes very difficult to communicate and understand the language of foreign traders.

•             Restrictive Trade Barriers

The government of India has applied various trade restrictions people have to give export duty so many small exporters find it difficult to export their products.

•             Procedural Difficulties

Different countries involve different procedures, practices, and documents in order to regulate the export trade.

•             Lack of information about foreign traders

In foreign trade the sellers and buyers don’t know each other as there is a distance between them the seller has to take special steps it knows the creditworthiness of the buyer.

•             Difficulties in payments

As we know India is a developing a country so mostly Indian exporters export raw materials due to lack of developed technology this is a drawback for the Indian economy

•             Difficulties in payments

In foreign trade exchange of currencies take place there is a wide time gap until the goods are reached and the payment is made so it becomes difficult for the Indian exporters.

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