#firmalt

Brand Identity for Albural by Firmalt

Albural is one of the largest pecan orchards being built in México. As part of their family legacy, Albural is meant to last through many generations, so we had to create a brand that would endure with it. The family is a central concept in the identity, which is why the brand mark serves as a symbol for both the family tree and the Pecan trees within the orchard. 

We created different patterns inspired by the different shapes of the pecan shells, which assemble in “stacks” to give the brand a playful and lighter feel. The result is a strong and timeless brand with a unique visual system, that communicates the story of a strong family and would serve as the start of a great legacy.

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Firmalt is a multidisciplinary design studio based in Monterrey, Mexico that provides unique creative solutions that develop and position brands. They create strong visual concepts that communicate clear ideas, add value, and differentiate from the competition.

Brand Identity for Simply Mithai by Firmalt

 Simply Mithai mixes the beautiful tradition of Indian Mithai desserts with the art of chocolate. Because this bakery is so artistic, we wanted the brand to be elegant and sophisticated.

The brand is all about the fusion of culture and different elements. The wordmark is inspired by Indian calligraphy and the endless connections from one letter to another. Sticking with the idea of fusion and mixture, we blended several types in different weights and sizes to keep the brand playful yet elegant.

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Firmalt is a multidisciplinary design studio based in Monterrey, Mexico that provides unique creative solutions that develop and position brands. They create strong visual concepts that communicate clear ideas, add value, and differentiate from the competition.