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Struggling with increasing customer retention for your website. Try to implement these working strategies to get back your customers.

For more detailed information check our blog https://www.truepush.com/blog/strategies-for-maximum-customer-retention/

Send free push notifications with Truepush to engage your customers.

https://app.truepush.com/home/register

Send free and unlimited push notifications with Truepush and increase your website traffic and conversions.Register today and get free push notifications.https://app.truepush.com/home/register

Push Notification Strategies to Improve Customer Retention Rate

“CUSTOMER RETENTION IS THE SINGLE MOST IMPORTANT THING FOR GROWTH”

Have you ever thought about what difference it could make if you concentrate on customer retention to grow your business? Making that initial conversion is great but nothing can beat customers coming back to your website. Returning customers spend 2 times the amount of new visitors and these loyal users never search for alternatives. Also, customer acquisition costs 5X more than customer retention for the website. But only 18% of businesses concentrate on improving their customer retention rate.If you looking to increase your customer retention then browser push notifications are an effective tool you have in your hands. A customer value is more than their first purchase–a long-term relationship provides more revenue and numerous referrals.

What is Customer Retention

Customer retention is the process of engaging customers and having them in the loop of returning without switching to the competitors. It indicates the user’s trust and experience in your products/services or website. This is an important metric for every marketer should keep an eye on to keep push campaign success numbers high. Retention rate is a cheaper way to cultivate brand loyalty, repurchasing, positive word of mouth, referrals, know your customers and more.

Truepush is a free push notification tool available with monetization plans where websites can make additional revenue while engaging their subscribers. This web push notification service is available for WordPress, API, and Shopify platforms.

Guess why our users love to work with Truepush-Push notification provider. 

Register Today! https://app.truepush.com/home/register

What is USER MANAGEMENT System?

User Management in simple terms is the ability to empower administrators for user access management to various IT resources. In recent times user management has been recognized as the basic security essential for any organization using multiple IT resources.

User management enables the administrator to control the level of access given to any user. They can also decide on who to on-board and off-board, to and from the various IT resources. These IT resources can be systems, devices, applications, storage systems, networks, SaaS services, and more.

The recent trend of adopting cloud-based IAM (Identity and Access Management) has empowered administrators with much greater control over the various digital assets. Earlier, it was widely accepted over closed VPNs.

In any organization, there is always a need to protect information from being misused. The advent of user lifecycle management systems ensures certain information is accessible to edit by a select few. This ensures there is accountability to any change or tampering with the information in question.

By defining the limit of access to only those approved, the administrator has better control over the systems. There is lesser interference from inter-connectivity between departments. For example, an accountant has less use of access to customer feedback used for market research. This ensures the information reaches the right people and only the concerned people.

Likewise, the financial records are of high importance and confidentiality is of high priority. By assigning these to certain users, 1 can ensure its safety.

User access management makes it convenient for the administrator in terms of assigning duties and ownership to various projects. This invariably also imparts motivation and thus enhances performance. It solves the problem by managing user access to various resources at a single point. You can use many user management tools that help organizations to provide necessary access for employees to user accounts.

AWS, Azure, and Google Cloud platforms are some of the cloud IaaS which have seen a huge revolution in their operations. Coupled with web applications, users can access more IT resources than ever before, which is why user management has received such wide acceptance in recent times.

User Management software can be detailed and customizable like in Google Analytics, Google AdWords, and WordPress.

https://www.truepush.com/blog/push-notifications-a-b-testing/Introduction

Push notifications are indeed the best and powerful marketing tools in the market to interact with your customers. However, we can’t use the same push notification strategy and expect to have maximum user engagement and improve conversions. This is where push notifications A/B testing will help you to experiment and provide insight into push notifications campaigns.

In this article, we will focus on A/B testing in push notifications. You track users’ behaviors to check which strategy works best for your business.

What is Push Notification A/B Testing?

Why waste your time on assumptions about effective strategy when you have a chance to test push notifications samples.

With A/B testing, also referred to as split testing you can experiment with the best competent strategies and find optimal ones to reach your goals. The marketers can try different designs, content, CTA’s, and more. You can compare one or more versions of the same push notifications and see which performs better.

Marketers can divide the audiences into small groups and send test push notifications. They can determine the impact of test push notifications to know optimized one and push winning version to the majority of users.