#web-push

Web-push: что такое + как сделать

Здравствуйте! Push-уведомления – это всплывающие окна на экране компьютера или телефона. Как правило, они состоят из заголовка, картинки, небольшого текста и ссылки на сайт. Из содержания этих окон пользователи узнают все актуальные новости и события сайта или компании. Уведомления на сайте отлично влияют на лояльность, поэтому при правильном использовании они повысят конверсию и привлекут новых…

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Push Notification Strategies to Improve Customer Retention Rate

“CUSTOMER RETENTION IS THE SINGLE MOST IMPORTANT THING FOR GROWTH”

Have you ever thought about what difference it could make if you concentrate on customer retention to grow your business? Making that initial conversion is great but nothing can beat customers coming back to your website. Returning customers spend 2 times the amount of new visitors and these loyal users never search for alternatives. Also, customer acquisition costs 5X more than customer retention for the website. But only 18% of businesses concentrate on improving their customer retention rate.If you looking to increase your customer retention then browser push notifications are an effective tool you have in your hands. A customer value is more than their first purchase–a long-term relationship provides more revenue and numerous referrals.

What is Customer Retention

Customer retention is the process of engaging customers and having them in the loop of returning without switching to the competitors. It indicates the user’s trust and experience in your products/services or website. This is an important metric for every marketer should keep an eye on to keep push campaign success numbers high. Retention rate is a cheaper way to cultivate brand loyalty, repurchasing, positive word of mouth, referrals, know your customers and more.

There are so many things you have to do in order to convert a lead online. You’ve done all the research, used all the right SEO tools to get them on your site, and now they’re filling in a form in order to find out more or even purchase from you. However, the worst happens and they abandon it halfway through.

You don’t have to worry though, as you can solve this problem. Form abandonment tracking will help you find out why people are abandoning forms, and help you work out how to bring them back. Here’s what you need to know.

Why Are People Abandoning Your Forms?

The first thing you need to know is, why are people abandoning your forms in the first place? There could be all sorts of reasons why they aren’t sticking around to find out what you can offer them. Here are some common reasons why they may be backing out of the site before they finish.

Click on the link to know more: https://www.truepush.com/blog/form-abandonment-tracking/