Take your marketing to the next level with Push Notifications. 

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https://www.truepush.com/blog/push-notifications-a-b-testing/Introduction

Push notifications are indeed the best and powerful marketing tools in the market to interact with your customers. However, we can’t use the same push notification strategy and expect to have maximum user engagement and improve conversions. This is where push notifications A/B testing will help you to experiment and provide insight into push notifications campaigns.

In this article, we will focus on A/B testing in push notifications. You track users’ behaviors to check which strategy works best for your business.

What is Push Notification A/B Testing?

Why waste your time on assumptions about effective strategy when you have a chance to test push notifications samples.

With A/B testing, also referred to as split testing you can experiment with the best competent strategies and find optimal ones to reach your goals. The marketers can try different designs, content, CTA’s, and more. You can compare one or more versions of the same push notifications and see which performs better.

Marketers can divide the audiences into small groups and send test push notifications. They can determine the impact of test push notifications to know optimized one and push winning version to the majority of users. 

Here, you need to understand, what is RSS reader in the first place?