#notification push

Want to learn more about these push notifications you receive from your favourites and how they are helpful to keep users updated. 

Read our informative blogs on https://bit.ly/3GJCYaNChat or schedule meeting with us on https://drift.me/truepush.

Join our free push notification service and start engaging your users.www.truepush.com

Check different types of push notifications you can use to engage audiences.Truepush provides advanced features to create these push campaigns for free.https://www.truepush.com/

40 Content Writing Tools 2022 to Write Better Website Content 

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How Ferns N Petals reaches its diverse users and implements re-engagement strategies as shared in an interview with

Truepush

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Interview with Somesh Sawhney, AVP Growth & Digital Transformations at Ferns N Petals.

We at Truepush are always happy to help brands increase their customer engagement to increase their growth. here is an interview with Somesh Sawhney (AVP Growth & Digital Transformations at Ferns N Petals.)  FNP shares their experience on how they reached diverse users and implemented re-engagement strategies using Truepush.

About Ferns N Petals

Started in 1994 by Vikaas Gutgutia, Ferns N Petals (FNP) is India’s largest flower and gifts retailer and largest flower retailer in the world with a network of 320+ outlets across 120 cities (until MAy 2019). The brand has served more than 6.1 million customers both online and offline.

Journey Of Ferns N Petals

Vikaas Gutgutia started his journey of delivering flowers when he was just 21. He was born in a modest middle-class family in Vidya Sagar, a village in Bihar. His father was a government contractor and they moved to Kolkata after his schooling. Vikaas graduated in commerce and started helping in his uncle’s business which was a small flower shop in Kolkata which helped him understand the flower business.

In 1994, Vikaas sent flowers to his girlfriend in Delhi on her birthday, and the florist did a “pathetic job”. He decided to change it and thus opened the first store in Delhi.

As shared in an interview with Truepush –

1. What was your intention for starting Ferns N Petals?

Ferns N Petals passionately strives to be the largest premium gifting leader with flowers, gifts, cakes, and weddings being the core verticals driven by people-first approach and innovation in all spheres of business.

2. What are the different approaches and marketing channels you use to get more visitors on the website?

Ferns N Petals use all relevant channels of e-commerce -both online and offline, print, media, social, and others.

3. How do you enhance your brand consistency using push notifications?

We use seamless communication across all channels not just push notifications.

4. How does the usage of push notifications in your business impact user growth? How do you maximize customer retention using push notifications?

Creating more engaging content not only from a conversion perspective but also to share some knowledge/guidelines/trivia around relevant categories to help the brand connect and reach diverse users using push notifications and segmentation.

5. What factors do you consider while building a push notification strategy to increase engagement?

We try to increase customer engagement by introducing the right offers at the right time and notifying the users using push notification.

6. Which push notification feature do you use the most and how it helped you to solve your problem?

The Deeplinking feature of Truepush has helped us a lot and helped in re-engagement and conversions.

Key inputs :

Be it an eCommerce platform, entertainment website, technology-related blogs, etc. Truepush can be used to share knowledge/guidelines posts through a deep link feature.

Greet your users through an update for seamless communication

La publicité sur mobile ne marche pas, et ce pour de multiples raisons, au premier rang desquelles la taille de l’écran. Celle-ci rend en effet difficile la compréhension des messages ; pire encore l’identification même des annonceurs. Une voiture ne ressemble jamais autant à une autre voiture au format bannière sur un téléphone. Issue d’un monde digital centré sur le desktop et pensée pour lui, elle apparait aujourd’hui inefficace. Difficile dans ce cas d’engager les utilisateurs de smartphones. L’avenir de la publicité sur les smartphones passe donc par d’autres voies, au premier rang desquelles se trouvent les applications mobiles. De récentes études montrent que les possesseurs de smartphones ont pour une large majorité téléchargé plus de 50 applications. Ils utilisent régulièrement 15 d’entre elles en moyenne. Autant d’applications « privilégiées » et qui constituent le meilleur moyen de toucher les consommateurs en situation de mobilité.

  Des contenus utiles et utilisables 

Le m-commerce a la côte. En atteste l’augmentation constante de la part des ventes réalisées sur smartphones et tablettes : +200% en 2012. Longtemps utilisée a des fins consultatives, l’application mobile devient génératrice de ventes. Jusqu’à présent, l’emailing s’impose comme le canal de prédilection pour envoyer des messages de service, communément appelés messages transactionnels : emails de bienvenue, confirmation de commande, avis de livraison,… Autant de messages largement constitutifs du niveau de satisfaction et qui participent à créer une expérience utilisateur significative.

  La notification push : une véritable alternative

Les messages de service ont une importance capitale, une vraie valeur ajoutée. Nombre d’entreprises les ont ainsi mis au coeur de leur stratégie client. La notification push est aujourd’hui perçue comme le canal de communication / marketing associé au mobile. Dès lors, il apparait logique d’en faire un canal dédié pour l’envoi de messages transactionnels, et ce d’autant plus qu’une part importante des emailings de service passe aujourd’hui encore en spam. Un risque qu’il importe de minimiser au maximum pour augmenter le niveau de satisfaction et fidéliser les utilisateurs.

  La notification push, une délivrabilité de 100%