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I am over rape.
I am over rape culture, rape mentality, rape pages on Facebook.
I am over the thousands of people who signed those pages with their real names without shame.
I am over people demanding their right to rape pages, and calling it freedom of speech or justifying it as a joke.
READ MORE.
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Six marketing lessons from the campaign by @nickykc A week is a long time in social media. In just seven days a campaign by Women, Action and the media, the Everyday Sexism Project and the activist Soraya Chemaly has led to the world’s biggest social network to change its policies on content endorsing rape and domestic violence. Facebook, which had previously defended its policies on the grounds of free speech, issued a statement admitting it systems to identify and remove hate speech ‘have failed to work as effectively as we would like, particularly around issues of gender-based hate’. Over the past 7-days campaigners have targeted a number of brands, with Unilever’s flagship Dove brand finding itself at the epicentre of the campaign. With the success of the campaign only likely to boost the already ever-increasing focus on social media campaigning, here are six key marketing lessons that marketers can take away from the campaign that forced the world’s biggest social network to reassess its approach.
Many of you have been in touch, since Facebook committed to improving the way it responds to gender-based hate speech, to report content that you feel should be removed, or content that was removed for reasons you consider inappropriate. We're glad to hear from you. Both we and Facebook are working hard to institute the agreed-upon changes.
Here's the info you've been waiting for! Get info on our first steps with Facebook and how you can report pages that promote or glorify violence against women & girls. Thanks so much for supporting our continued efforts to, together, work to end gender-based hate speech on Facebook.
Anyone claiming to have a deep reservoir of concern for freedom of speech without fighting to free girls and women from the threat and reality of pervasive violence that silences them every single second of every single day has a harmfully narrow and biased impression of what free speech means. Anyone who thinks that #FBrape initiatives are suppressing speech by encouraging Facebook to censor users doesn't understand what is going on.
Soraya Chemaly
While we should applaud Facebook's decision to publicly stand up to violence against women, one has to wonder: why did it take them so long to recognize this problem? Why did consumers in particular have to be so outspoken before we saw any real change? And, what kind of corporate advertiser doesn't forcefully stand against "rape jokes" and violence against women?
- Jennifer Siebel Newsom on the #FBrape campaign
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Applying pressure to a private business that has condoned, promoted or not taken a position against hate speech against women is not censorship, it’s activism. Our lives are increasingly defined by corporations and their policies. Telling an advertiser to stop objectifying women isn’t censorship, it’s applying consumer demand within the free market. Telling a business to stop sponsoring a show that calls women sluts for using basic birth control — nearly every woman in this country at some point in her life — isn’t censorship, it’s assisting them and other consumers in allocating their dollars wisely. Telling a user-dependent website to stop tolerating rape imagery isn’t censorship, it’s an uprising within the user community for the purpose of adjusting community standards to those that are safer for everyone. Private corporations are free to ignore the activism, and they are also free to do the right thing. When given sufficient nudge they often do, because women are important consumers.
- Erin Matson (aka @erintothemax) on the ACLU's absurd claim that Facebook is like a government. http://erintothemax.com/2013/05/29/on-feminism-and-accusations-of-censorship/
Au revoir Audible
I was a member of Audible for one month shy of ten years. Over the years I paid my monthly dues, bought additional credits, purchashed individual books, and recommended the service to one & all, most likely handing over bucketloads of money to them.
I was quite happy to do so until their wishy washy response to the recent action to end gender-based hate speech on Facebook.
Here's the letter I sent over the weekend:
Date: Sun, 26 May 2013 15:43:59 GMT
Subject: Audible ads on Facebook. Question: As a long time member (I think it's been almost 10 years), I'm very disappointed to see that Audible has decided to continue buying ads on Facebook: https://www.facebook.com/audible/posts/10151403332825812 You say that you do not condone or endorse violence against women, but in buying ads on Facebook, you're supporting a community that accepts and normalizes rape and domestic violence against women and girls. Please rethink your support of Facebook. Best, Heather
Though the campaign has ended as Facebook has announced they will review their policies, Audible's response (or lack thereof) has left a bad taste in my mouth. I'm no longer comfortable supporting them when they supported a community that accepted and normalized rape and domestic violence against women and girls. As consumers, we can only vote with our $$ and I'll be buying my audio books elsewhere.
I'm still waiting for a response to my letter.
