#fastfashionproblems

When your closet is a fast-fashion museum, but you're the exhibit! 😂✨

Manipulation

Greenwashing is a practice of making incorporated and misleading claims about the sustainability or the “greenness” of the product sold. The article makes the claim that instead  companies are just using the concept of sustainability to increase their sales. “H&M, Zara and other fashion brands are tricking shoppers with vague sustainability claims,” (Segran). The top fast fashion companies are promoting misinformation to their consumers in which they believe they are helping the environment when reality could be far from the truth. H&M came out with a line called Conscious Collection, by ear it sounds like the perfect solution to aid in sustainability while giving a possibility to slow down the effects of fast fashion. The way it works is that customers are able to restock their closets with fashionable items that are made from sustainably sourced materials at low prices. No one would think that it's a marketing ploy. The Norwegian Consumer Authority which is equivalent to the U.S Consumer Protection Bureau is informing others of H&M schemes. It’s reported that the  Swedish multinational clothing company is misleading consumers by failing to provide details about why their garments are less polluting compared to other garments in their store. Thai illustrates as an example that consumers do not really know if they are being sustainable but infer they are due to certain titles and labels companies create. 

Abbott: What can we do as consumers to stop the rise of fast fashion?

The Problem: Consumers Point of View