#greenwashing

Cameron and her friends planted under brutal conditions: working long hours in blowlamp heat and dripping wet bulb humidity, amidst clouds of stinging insects, fingers blistered and muscles aching. But when they hit rock bottom and were ready to quit, they'd encourage one another with a rallying cry: "Let's go make a forest!"

Planting neat rows of black spruces was great for the logging industry: the even spacing guaranteed that when the trees matured, they could be easily reaped, with ample space between each near-identical tree for massive shears to operate. But that same monocropped, evenly spaced "forest" was also optimized to burn.

It burned.

The climate emergency's frequent droughts turn black spruces into "something closer to a blowtorch." The "pines in lines" approach to reforesting was an act of sabotage, not remediation. Black spruces are thirsty, and they absorb the water that moss needs to thrive, producing "kindling in the place of fire retardant."

Cameron's column concludes with this heartbreaking line: "Now when I think of that summer, I don’t think that I was planting trees at all. I was planting thousands of blowtorches a day."

The logging industry committed a triple crime. First, they stole our old-growth forests. Next, they (literally) planted a time-bomb across Ontario's north. Finally, they stole the idealism of people who genuinely cared about the environment. They taught a generation that resistance is futile, that anything you do to make a better future is a scam, and you're a sucker for falling for it. They planted nihilism with every tree.

That scam never ended. Today, we're sold carbon offsets, a modern Papal indulgence. We are told that if we pay the finance sector, they can absolve us for our climate sins. Carbon offsets are a scam, a market for lemons. The "offset" you buy might be a generated by a fake charity like the Nature Conservancy, who use well-intentioned donations to buy up wildlife reserves that can't be logged, which are then converted into carbon credits by promising not to log them:

https://pluralistic.net/2020/12/12/fairy-use-tale/#greenwashing

The credit-card company that promises to plant trees every time you use your card? They combine false promises, deceptive advertising, and legal threats against critics to convince you that you're saving the planet by shopping:

https://pluralistic.net/2021/11/17/do-well-do-good-do-nothing/#greenwashing

The carbon offset world is full of scams. The carbon offset that made the thing you bought into a "net zero" product? It might be a forest that already burned:

https://pluralistic.net/2022/03/11/a-market-for-flaming-lemons/#money-for-nothing

The only reason we have carbon offsets is that market cultists have spent forty years convincing us that actual regulation is impossible. In the neoliberal learned helplessness mind-palace, there's no way to simply say, "You may not log old-growth forests." Rather, we have to say, "We will 'align your incentives' by making you replace those forests."

The Climate Ad Project's "Murder Offsets" video deftly punctures this bubble. In it, a detective points his finger at the man who committed the locked-room murder in the isolated mansion. The murderer cheerfully admits that he did it, but produces a "murder offset," which allowed him to pay someone else not to commit a murder, using market-based price-discovery mechanisms to put a dollar-figure on the true worth of a murder, which he duly paid, making his kill absolutely fine:

https://pluralistic.net/2021/04/14/for-sale-green-indulgences/#killer-analogy

What's the alternative to murder offsets/carbon credits? We could ask our expert regulators to decide which carbon intensive activities are necessary and which ones aren't, and ban the unnecessary ones. We could ask those regulators to devise remediation programs that actually work. After all, there are plenty of forests that have already been clearcut, plenty that have burned. It would be nice to know how we can plant new forests there that aren't "thousands of blowtorches."

If that sounds implausible to you, then you've gotten trapped in the neoliberal mind-palace.

The term "regulatory capture" was popularized by far-right Chicago School economists who were promoting "public choice theory." In their telling, regulatory capture is inevitable, because companies will spend whatever it takes to get the government to pass laws making what they do legal, and making competing with them into a crime:

https://pluralistic.net/2022/06/13/public-choice/#ajit-pai-still-terrible

This is true, as far as it goes. Capitalists hate capitalism, and if an "entrepreneur" can make it illegal to compete with him, he will. But while this is a reasonable starting-point, the place that Public Choice Theory weirdos get to next is bonkers. They say that since corporations will always seek to capture their regulators, we should abolish regulators.

They say that it's impossible for good regulations to exist, and therefore the only regulation that is even possible is to let businesses do whatever they want and wait for the invisible hand to sweep away the bad companies. Rather than creating hand-washing rules for restaurant kitchens, we should let restaurateurs decide whether it's economically rational to make us shit ourselves to death. The ones that choose poorly will get bad online reviews and people will "vote with their dollars" for the good restaurants.

And if the online review site decides to sell "reputation management" to restaurants that get bad reviews? Well, soon the public will learn that the review site can't be trusted and they'll take their business elsewhere. No regulation needed! Unleash the innovators! Set the job-creators free!

This is the Ur-nihilism from which all the other nihilism springs. It contends that the regulations we have – the ones that keep our buildings from falling down on our heads, that keep our groceries from poisoning us, that keep our cars from exploding on impact – are either illusory, or perhaps the forgotten art of a lost civilization. Making good regulations is like embalming Pharaohs, something the ancients practiced in mist-shrouded, unrecoverable antiquity – and that may not have happened at all.

Regulation is corruptible, but it need not be corrupt. Regulation, like science, is a process of neutrally adjudicated, adversarial peer-review. In a robust regulatory process, multiple parties respond to a fact-intensive question – "what alloys and other properties make a reinforced steel joist structurally sound?" – with a mix of robust evidence and self-serving bullshit and then proceed to sort the two by pantsing each other, pointing out one another's lies.

The regulator, an independent expert with no conflicts of interest, sorts through the claims and counterclaims and makes a rule, showing their workings and leaving the door open to revisiting the rule based on new evidence or challenges to the evidence presented.

But when an industry becomes concentrated, it becomes unregulatable. 100 small and medium-sized companies will squabble. They'll struggle to come up with a common lie. There will always be defectors in their midst. Their conduct will be legible to external experts, who will be able to spot the self-serving BS.

But let that industry dwindle to a handful of giant companies, let them shrink to a number that will fit around a boardroom table, and they will sit down at a table and agree on a cozy arrangement that fucks us all over to their benefit. They will become so inbred that the only people who understand how they work will be their own insiders, and so top regulators will be drawn from their own number and be hopelessly conflicted.

When the corporate sector takes over, regulatory capture is inevitable. But corporate takeover isn't inevitable. We can – and have, and will again – fight corporate power, with antitrust law, with unions, and with consumer rights groups. Knowing things is possible. It simply requires that we keep the entities that profit by our confusion poor and thus weak.

The thing is, corporations don't always lie about regulations. Take the fight over working encryption, which – once again – the UK government is trying to ban:

https://www.theguardian.com/technology/2023/feb/24/signal-app-warns-it-will-quit-uk-if-law-weakens-end-to-end-encryption

Advocates for criminalising working encryption insist that the claims that this is impossible are the same kind of self-serving nonsense as claims that banning clearcutting of old-growth forests is impossible:

https://twitter.com/JimBethell/status/1699339739042599276

They say that when technologists say, "We can't make an encryption system that keeps bad guys out but lets good guys in," that they are being lazy and unimaginative. "I have faith in you geeks," they said. "Go nerd harder! You'll figure it out."

Google and Apple and Meta say that selectively breakable encryption is impossible. But they also claim that a bunch of eminently possible things are impossible. Apple claims that it's impossible to have a secure device where you get to decide which software you want to use and where publishers aren't deprive of 30 cents on every dollar you spend. Google says it's impossible to search the web without being comprehensively, nonconsensually spied upon from asshole to appetite. Meta insists that it's impossible to have digital social relationship without having your friendships surveilled and commodified.

While they're not lying about encryption, they are lying about these other things, and sorting out the lies from the truth is the job of regulators, but that job is nearly impossible thanks to the fact that everyone who runs a large online service tells the same lies – and the regulators themselves are alumni of the industry's upper eschelons.

Logging companies know a lot about forests. When we ask, "What is the best way to remediate our forests," the companies may well have useful things to say. But those useful things will be mixed with actively harmful lies. The carefully cultivated incompetence of our regulators means that they can't tell the difference.

Conspiratorialism is characterized as a problem of what people believe, but the true roots of conspiracy belief isn't what we believe, it's how we decide what to believe. It's not beliefs, it's epistemology.

Because most of us aren't qualified to sort good reforesting programs from bad ones. And even if we are, we're probably not also well-versed enough in cryptography to sort credible claims about encryption from wishful thinking. And even if we're capable of making that determination, we're not experts in food hygiene or structural engineering.

Daily life in the 21st century means resolving a thousand life-or-death technical questions every day. Our regulators – corrupted by literally out-of-control corporations – are no longer reliable sources of ground truth on these questions. The resulting epistemological chaos is a cancer that gnaws away at our resolve to do anything about it. It is a festering pool where nihilism outbreaks are incubated.

The liberal response to conspiratorialism is mockery. In her new book Doppelganger, Naomi Klein tells of how right-wing surveillance fearmongering about QR-code "vaccine passports" was dismissed with a glib, "Wait until they hear about cellphones!"

https://pluralistic.net/2023/09/05/not-that-naomi/#if-the-naomi-be-klein-youre-doing-just-fine

But as Klein points out, it's not good that our cellphones invade our privacy in the way that right-wing conspiracists thought that vaccine passports might. The nihilism of liberalism – which insists that things can't be changed except through market "solutions" – leads us to despair.

By contrast, leftism – a muscular belief in democratic, publicly run planning and action – offers a tonic to nihilism. We don't have to let logging companies decide whether a forest can be cut, or what should be planted when it is. We can have nice things. The art of finding out what's true or prudent didn't die with the Reagan Revolution (or the discount Canadian version, the Mulroney Malaise). The truth is knowable. Doing stuff is possible. Things don't have to be on fire.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog: