#fastcoexist

Google X-er on true nature of scientific experimentation:

“They [scientists] don’t run experiments where they insist the outcome be positive.

They run experiments whose purpose is to create knowledge and learning.

Because each piece of learning creates acceleration.”

“Perhaps we learn that we need to check my equations and the physics, perhaps we learn that this is just really hard and this particular idea can’t be our low cost solution, or we learn that a new tool, or learn a method we should NOT use again.”

An idea I had been mulling over and now I see it is an actuality in some places around the world.

I read about the problems caused by farming fish in open water and always thought a closed land-based system might be a good remedy.

Cleaner water, potentially a flow system to keep them swimming, filtration to recycle the water and maybe even the waste matter, reduction in chemical use and so on

City Saturday / SmartBrief Sunday - How cities are shaping our sustainable lives, or is it sustainable living that’s shaping our cities?? What do you think? Anyways, yay tree lined streets!!  <<<- |   i   | ->>> <<<- |   i   | ->>> <<<- |   i   | ->>>

This article is loaded!! (and its only a one pager, my favorite ‘cause I’m not much of a reader) Its pretty much a summary of tree planting benefits; just follow the links in the quote below and in the article. This article is my favorite because articles often forget to reference scholarly work.

“When cities plant trees, they do more than make the place look nice. They also help cut energy use (by reducing the need for air conditioning), store carbon dioxide, trap airborne pollutants, and intercept rainfall. Oh, and raise property prices”

•9.1 million trees provide annual services valued at $1 billion or $110.63 per tree.

•Street tree numbers have increased since 1988, but tree density has dropped 30%.

•Species diversity is good state-wide, but many cities over-rely on a single species.

•City streets are at 36.3% of full stocking, with 16 million vacant planting sites.

"We're really looking at starting off as the Tesla of eco-villages"

ReGen Village (architectural partner Copenhagen-based office EFFEKT), outside of Amsterdam, doesn't need a grid or food systems. It's a model for a future, fully closed-loop settlement. 

This New Neighborhood Will Grow Its Own Food, Power Itself, And Handle Its Own Waste.

Read Adele Peters from Fastcoexist 3min here 

Photo Credit: Effekt. 

When The Data Bubble Bursts, Companies Will Have To Actually Sell Things Again.

Douglas Rushkoff is an American media theorist who wrote a great article, with some strong valid points, on the 13th of May via fastcoexist. Keep in mind Rushkoff is also promoting his new book! 

How can a company with no revenues still make money? (4min read) 

How can a company with no revenues still make money? It’s not a trick question. The answer is at the very foundation of the digital economy: advertising.

‘Throwing Rocks at the Google Bus’, by Douglas Rushkoff. Get his new book here. 

We're pushing the limits of how much of our economy can exist just collecting and selling data to better target ads. Once people realize that's a losing game, we'll have to get back to a real economy.

prior articles from Douglas Rushkoff: 

“2013, the year of great of change?” - See more here 

“Prophecy no longer feels like a description of the future.” (Book) - See more here. 

The Great American Bubble Machine - See more here.

Photo credit: Bloomua, Happy Art via Shutterstock