Corporate gifting is also shifting to smaller and thoughtful gifts which will make a greatest impact. These micro-gifts are small, useful, and, more often than not, cheap, yet when it comes to brand recall and involvement, they disproportionately perform on these metrics.

Have you ever noticed how your favourite pain happens to have a company's logo on it? Or how that mug you use every morning has some brand name staring back at you and you don't even remember where it came from? That's not an accident, that's marketing. Genius that its discussed in everyday life.