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A current trend that has received a lot of attention is that of "voice-controlled" company's branded merchandise like smart speakers that feature logos on their products or voice-controlled desk organizers. The question now becomes; Is voice-activated branded merchandise here to stay or will they simply be considered a passing trend?

Okay, hear me out. You know when you go to a restaurant, and before you even taste the food, you’re already impressed? The plate looks unreal. The sauce is brushed just right. The garnish looks intentional, not accidental. You almost don’t want to touch it.

In our modern branding marketplace today, companies want prints to last—whereas they only wanted prints to look nice, now they expect printed materials to have an extended lifespan (i.e. durability) and an exceptional level of quality (i.e. Premium Finishes). As such, UV Printing technology represents not only a modern printing solution, but it also represents one of the most efficient and effective printing solutions in terms of delivering results through high-performance, reliability, and durability.

With consumers being bombarded daily by countless companies from digital platforms, the opportunity to emotionally engage with customers through the corporate gift has never been higher; however, this opportunity has been largely missed by brands that decide to slap their logos all over and implement any kind of sales message on their promotional products.

When it comes to branding and personalization, longevity is just as important as the visual appeal of the print itself. A logo that fades, cracks, or peels away reduces the overall appearance of the product as well as how consumers view the brand. This is where sublimation printing excels. Sublimated prints not only look great on day one, but they remain as bright and bold years later, even after extensive use and washings.

When it comes to custom merchandise and branding, companies frequently confront the question of whether to embroider or print their items. Each method has its strengths and weaknesses, as well as distinctive properties, so it will ultimately be determined by what type of product is needed for the company (i.e. Corporate Gifts, Corporate Apparel, or Promotional Products), how long they are expected to last, and how the company wishes to represent itself through the use of these products.

Yet even with all of the work that has gone into creating corporate hampers, they still typically perform poorly during the most crucial part of a recipient's interaction, which is the last 30 seconds of opening a gift.

However, behavioral science reveals that this assumption is false, and that many organisations fail to recognise the importance of gift fatigue in corporate gifting programmes.