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7 Common Questionnaire Mistakes Market Researchers Should Avoid

Most experienced researchers and consultants can put together an effective survey instrument, but even then, small issues can creep into the questionnaire that can compromise quality, introduce bias or lead to misleading results. While many of the common mistakes listed here may seem obvious, it is always good practice to review a questionnaire with these potential issues in mind. Here are some of…

I’m an individual market researcher in Canada: Which association should I join?

What’s up Canadian researchers! In recent weeks…

CRIC set out a statement of purpose and polices to help market research companies in Canada.

ESOMAR announced a partnership with CRIC to help individual researchers whose company’s are members of CRIC.

But what about students, academics, government employees, freelancers like me, and all the individual researchers from Canadian companies that…

The audience doesn’t care about your company and other tactical tips for conference speakers

As a conference speaker, the best sales pitch you can offer on stage is a presentation that educates and entertains the audience. One that explicitly shows them you understand what the audience needs.

I chat with a lot of speakers who assure me they didn’t do a sales pitch and then are astonished to find out that they did. I also chat with other speakers who are so paranoid about NOT doing a…