#iiex

The audience doesn’t care about your company and other tactical tips for conference speakers

As a conference speaker, the best sales pitch you can offer on stage is a presentation that educates and entertains the audience. One that explicitly shows them you understand what the audience needs.

I chat with a lot of speakers who assure me they didn’t do a sales pitch and then are astonished to find out that they did. I also chat with other speakers who are so paranoid about NOT doing a…

Live notetakeing at the #IMD16 conference in chicago. Any errors are my own.

No more eblasts: reimagining email for the modern subscriber by Monica Montesa, Aweber

Email is not dead, it’s evolved into bigger and better

Email shouldn’t be measured by how many subscribers you have

Email is not just about making a sale

IT’s time to embrace the human on the other end of the email

Personalized email…

Live note-taking at #IIeX in Atlanta. Any errors or bad jokes are my own.

Will Watson replace researchers? By Bruce Weed

Health data will grow 99%; Insurance data will grow 94%; Utilities data will grow 99%, and more than 80% of that data will be unstructured

Machines don’t make up answers, they will give the answer you teach it to give

Now we teach machines to read images like MRIs, a doctos…

Live note-taking at #IIeX in Atlanta. Any errors or bad jokes are my own.

Chaired by Seth Grimes

Automated text coding: humans and machines learning together by Stu Shulman

It is a 2500 year old problem, Plato argued it would be frustrating and it still is.

Coders are expensive, it’s difficult at scale, some models are easier to validation than others, don’t replace humans, no one right way to do…