#epuron

Mr. W - Epuron

For my first post I would like to share one of my favourite commercials, Mr. W. This commercial is almost a decade old but I still find the creativity behind this ad inspiring. In a clever way the creators, Paranoid and The Vikings, disguise wind as a gentle giant who tugs at your heart strings. You want to love him but you watch him act as a constant annoyance, like throwing sand in kids faces. With the somber piano music playing in the background it perfectly adds to the comedic effect. 

It is a successful commercial because it is entertaining and memorable. It is also successful because it has two different objectives; the German Ministry for the Environment wanted to improve the general public’s opinion of wind energy and Epuron was looking for investors. 

Διάλειμμα για διαφημίσεις #31 Γυρισμένο το 2007, αυτό το δίλεπτο σποτάκι είναι μία από τις πιο επιτυχημένες, πολυβραβευμένες και αγαπημένες από το κοινό διαφημίσεις παγκοσμίως. Διαφημίζει μια Ανανεώσιμη Πηγή Ενέργειας αποφεύγοντας πλήρως το κήρυγμα και τον διδακτισμό και βασιζόμενο, αντιθέτως, σε μια πολύ ανθρώπινη και συναισθηματική προσέγγιση. Οι άνθρωποι της εταιρίας The Vikings, που…

Epuron Energy “The Wind"

Agency: Nordpol+ Hamburg Creative Director: Lars Ruehmann Copywriter: Matthew Branning Art Director: Bjoern Ruehmann, Joakim Reveman

Production: Partizan Paris Director: Bjoern Ruhmann, Joakim Reveman = The Vikings Cinematographer: Sven Glage

Post: Mikros Image Paris