Cover, Wired (14.05), May 2006
I found this climate crisis!-themed Wired in my ephemerex, and my initial reaction was #nothinghaschanged.
I still vividly remember the first time I read Wired magazine. Or at least I remember a visceral reaction to it. I was outside the Moscone Convention Center in San Francisco. Perhaps there was some kind of Apple conference going on. A young woman was handing out copies of this candy-colored bombshell, and I took one. I was hooked from the opening layout. It was a manifesto.
Interior spread, Wired (1.01) April 1993
âBecause the Digital Revolution is whipping through our lives like a Bengali typhoon - while the mainstream media is still groping for the snooze button. And because the computer âpressâ is too busy churning out the latest PCInfoComputingCorporateWorld iteration of its add sales formula cum parts catalog to discuss the meaning or context of social changes so profound their only parallel is probably the discovery of fire.â
It was 1993, and I was just launching one of the first dedicated museum-based new media programs at the Smithsonian American Art Museum. Despite or perhaps because of the hyperbole, Wired felt like an anthem.Â
I stopped reading Wired when Conde Nast took over, and the Al Gore issue reminds me why. They layout was hardly distinguishable from Vogue. 7/8 of the issue was printed clickbait screaming New! New! New! like some PCInfoComputingCorporateWorldWired ad copy.
Andy yet, there it was. A Climate Crisis! cover story in 2006. So this was a year before IPCC/Gore received the Nobel Peace Prize but 15 years after the First IPCC Assessment Report and 5 years after the Third.Â
Going back and reading the issue, there was definitely an element of deja vu all over again. Opening paragraph of the cover story:
âFor decades, environmentalists have warned of a coming climate crisis. Their alarms went unheeded, and last year we reaped an early harvest: a singularly ferocious hurricane season, record snowfall in New England, the worst-ever wildfires in Alaska, arctic glaciers at their lowest ebb in millennia, catastrophic drought in Brazil, devastating floods in India - portents of global warmingâs destructive potential.â
I suppose there is some comfort that this is now the oft-repeated lead for even the local broadcast news. But not much.Â
And more to the point, the articleâs real focus is on the derogation of âtree huggersâ represented by resistant organizations like Friends of the Earth and Greenpeace, and the elevation of technological solutions in particular and capitalism in general to solve climate change. There is nothing in the article to allow one to differentiate between fracking and solar power, for example. And regardless of oneâs pov on the importance of the market to mitigate climate change, there is not any hint at a social justice dimension to the Climate Crisis!, global or local.Â
As early as 1996, Richard Barbrook and others were critiquing the âCalifornian Ideologyâ that Climate Crisis! exemplifies and, from their perspective, day 1 of Wired. With the rise of Trumpism, the critique is more devastating than ever.Â