#elsewear

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The decision between the two was a key one for this project.

Elsewear pointed towards clothing and was specifically related to what it’s hosting. On the other hand Elsewhere related back to the original idea that the brand was providing something completely new and was a response to consumers feeling that they had to look elsewhere for choice in chic sustainable brands.

So we decided to go with elseWHERE. 

Design a branding concept and to launch the ECOllective fashion platform:

ELSEWHERE.

BACKGROUND

The ECOllective platform was created as a one-stop shop for sustainable fashion. It’s about connecting the mindful consumer to a wealth of stylish fashion options from transparent brands.

The fashion industry is the second most polluting industry in the world after oil and as consumers become more aware of the detrimental effects on people and the environment, they are becoming conscious consumers. Brand transparency is the next frontier for fashion businesses as consumers are starting to question #WhoMadeMyClothes. The ECOllective was inspired by the growing number of fashion brands practicing and publishing social and environmental responsibility. However, the customer was required to do a lot of research and soul searching to find these brands. Bringing these brands together within one retail platform offers the conscious consumer a simpler and more convenient way to shop. 

OBJECTIVES

+Create a brand that promotes awareness around topical issues concerning fashion ethics without actively educating the consumer.

+The consumer experience should be clean and all content easy to navigate providing a simplistic way to browse and shop the platform.

+Transparency should be embedded in all design and communications for the brand.