LiveLoveManja on EFactorGlobal: Using the Crisis of Food Allergies as a Differentiator
Using the "Crisis" of Food Allergies as a Differentiator: Micro Niche Goldmine Ashley Nicolei of LiveLoveManja is delighted at the opportunity to blog with EFactor Global, on behalf of food alleriges and better business for both the business and consumer, employees and employers, entrepreneurs and investors. What better outlet to have a voice on such a stand than a network developed for entrepreneurs by entrepreneurs? We believe this is GENIUS. Many are resistant, afraid, or unaware when it comes to food allergies, the severeity of the health condition, and how food allergies not only effect our communites, schools, and families, but also business at large. Many entrepreneurs and restauranteurs are akward or fear struck when the food allergy topic is mentioned. Some ignore, some deny, and some see the issue as an annoying and control obsessed diet fad. What if we were to tell you that your customer with food allergies is the differentiator to recruit new customers, impress and keep existing customers, and put your business in the spotlight when it comes to consumer relations and customer service? You see, when dining out we choose the destination (or brand) by what we are loyal to, what sounds good, or what caters to our tastebuds in the moment. People with food allergies must be selective in restaurants, hotels, locations, brands, products, jobs (work enviornment), events, and miscellaneous activities not governed by choice nor favoritism, but life preservation alone. People with food allergies must link to those who can accomodate their specific dietary needs (no cross contamination) in order to avoid anaphylactic reactions (anaphylaxis). So who do you think will have the final say i which destination (or brand) to choose? Your differentiator, the customer/employee/individual with one or more food allergies. Ashley Nicolei of LiveLoveManja and blogger with EFactor wishes to promote and highlight those who tap into the brilliant idea of the food allergy micro niche being a differentiator. We chose to blog with EFactor Global because of their openness and willingness to explore the idea of highlighting events, brands, products, businesses, entrepreneurs, and investors whom accomodate the food allergy micro niche. We look forward to sharing with you, our network and readers, our first hand experiences with EFactor Global events, webinars, and business news on a global level. Manja! @livelovemanja www.livelovemanja.com Blogger Critic FoodMedia Startups
