#efactorglobal

Using the "Crisis" of Food Allergies as a Differentiator: Micro Niche Goldmine Ashley Nicolei of LiveLoveManja is delighted at the opportunity to blog with EFactor Global, on behalf of food alleriges and better business for both the business and consumer, employees and employers, entrepreneurs and investors. What better outlet to have a voice on such a stand than a network developed for entrepreneurs by entrepreneurs? We believe this is GENIUS. Many are resistant, afraid, or unaware when it comes to food allergies, the severeity of the health condition, and how food allergies not only effect our communites, schools, and families, but also business at large. Many entrepreneurs and restauranteurs are akward or fear struck when the food allergy topic is mentioned. Some ignore, some deny, and some see the issue as an annoying and control obsessed diet fad. What if we were to tell you that your customer with food allergies is the differentiator to recruit new customers, impress and keep existing customers, and put your business in the spotlight when it comes to consumer relations and customer service? You see, when dining out we choose the destination (or brand) by what we are loyal to, what sounds good, or what caters to our tastebuds in the moment. People with food allergies must be selective in restaurants, hotels, locations, brands, products, jobs (work enviornment), events, and miscellaneous activities not governed by choice nor favoritism, but life preservation alone. People with food allergies must link to those who can accomodate their specific dietary needs (no cross contamination) in order to avoid anaphylactic reactions (anaphylaxis). So who do you think will have the final say i which destination (or brand) to choose? Your differentiator, the customer/employee/individual with one or more food allergies. Ashley Nicolei of LiveLoveManja and blogger with EFactor wishes to promote and highlight those who tap into the brilliant idea of the food allergy micro niche being a differentiator. We chose to blog with EFactor Global because of their openness and willingness to explore the idea of highlighting events, brands, products, businesses, entrepreneurs, and investors whom accomodate the food allergy micro niche. We look forward to sharing with you, our network and readers, our first hand experiences with EFactor Global events, webinars, and business news on a global level. Manja! @livelovemanja www.livelovemanja.com Blogger Critic FoodMedia Startups

EFactor Global, The Entrepreneur's Wingman: HR as a Vital Investment for Startups EFactor Global is a social network, tool, and resource for entrepreneurs created by entrepreneurs. Everything an entrepreneur needs to know before diving into the deep seas of trail blazing and startups can be found on EFactor. Today's brain food? HR as a Vital Investment for Startups.Startups need HR! DO NOT skimp on this valuable and ethical asset. SOCHI Winter Olympics 2014 serves as a catalyst and source of inspiration for todays discussion. " The practice of a sport is a human right. Every individual must have the possibility of practicing a sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play" (Olympic Charter, EFactor Global). How does the Olympic Charter relate to food allergies, business professionals, and better business practices? Through the most basic practices and human rights - the right to practice and participate in the "sport" of business without discrimination or unfair play of any sort. And how do we keep track, enforce this, or regulate this in startup culture? Through implementing ethical, valuable, and quality HR practices. HR is a department every startup and business needs, that every startup and business cannot afford to cheat, ignore, or skimp out on. Doing so not only would be unethical and unfair play, but it would also be unwise and denying the work environment the most basic of human rights - fair representation. Human Resources can aid startups and business in offering fair business practices and human rights/representation/laws/resources to employees on behalf of employers. If you are running a startup, managing the flow and balance of the startup itself is plenty to keep you busy. Why not designated human resources to specialists, whom are trained and knowledgable in the area of human rights, legalities, and better business practices. As an olympian athlete (founder or business owner) you need your team and you want the best and most level playing ground (competition) for your business culture. Do not sabotage the beauty of this process by skimping out on a solid HR department and accidentally discriminate (or bully) an employee with a severe food allergy (s). The repercussions are heavy and the playing field would not be level. As an Olympian of business, you are capable, deserve, and require better than that. So invest in HR today. Don't know where to begin? There's not an "app for that" , but even better, an entire entrepreneurial network and resource at EFactorglobal. Your entrepreneurial wingman. Manja!

Using the "Crisis" of Food Allergies as a Differentiator: Micro Niche Goldmine Ashley Nicolei of LiveLoveManja is delighted at the opportunity to blog with EFactor Global, on behalf of food alleriges and better business for both the business and consumer, employees and employers, entrepreneurs and investors. What better outlet to have a voice on such a stand than a network... Manja!