#shareofshelfanalysis

Let’s explore how intelligence can help brands in their cross-border commerce venture and what impact it has on the digital commerce landscape.Read more

The e-commerce landscape has expanded across India beyond anyone could have expected 5 years ago. New startups are challenging the big brands in the digital commerce ecosystem. Big names venturing in on digital marketplaces expanding revenues and catering to the need for convenience for their buyers. The digital native brands have carved their niche with expanding customer base, targeting shoppers looking for a healthy and organic lifestyle and products driven by innovation.Read more

Easing consumers’ shopping experience begins by making efforts to get discovered even when there is no awareness about the product/brand. Discoverability is building a successful search and exploration journey for the consumer to achieve this result. Brands use keywords to enhance findability and visibility on eCom platforms like Amazon, Big Basket, Flipkart, etc. The brand’s success in achieving these goals is measured by comparing the search results with competitors, and it is commonly called Share of Shelf (SOS).Read more

SOS measures the visibility of a product based on a specific keyword under a particular category of an eCom marketplace. A high SOS means that the brand has eased consumer discoverability and product visibility on eCom searches. However, harnessing such results on the eCom store is tiresome as brands constantly need to review the keywords of their brand’s products and competitor listings.Read more