We were introduced to this new refreshing juice drink at a media event held last December 1 at Early Night? in Bonifacio Global City. This popular watering hole used to be part of Aracama Filipino Cuisine but they have rebranded it into its own separate location.

Hosting the event was none other than the energetic Sam YG who introduced this new brand that Filipinos will surely love. Locally is the first beverage venture of NutriAsia which is known for producing iconic Filipino brands such as Mang Tomas, UFC, Datu Puti, Golden Fiesta, and many more. They are now offering these all-Pinoy flavors you’ve never had in juices before. 

With Locally, you’re going on a taste trip around the Philippine regions with its ten indigenous flavors: Mangosteen (Mangosteenie Miney Mo), Sineguelas (Save The Best for Sineguelast), Dalandan (You’ve Dalandan It Again), Tamarind (Tamarind My Bell), Guyabano (Guyabano-body But You), Calamansi (Calamansi’z The Day), Pomelo (Pomelong and Lasting Love), and Buco (Merci Buco 100% Coconut Water, Lychee, Buko Pandan). Ms. Gretchen King, Group Product Manager of Locally, mentioned that “loving local” is definitely in right now, and it’s a good thing because it enables us to support our own communities and promote Filipino pride, which is exactly what Locally is all about.

Locally believes in responsible goodness: great-tasting and indigenous flavors that’s not just good for you, but good for the community too. Each of their flavors is created from natural, homegrown fruits sourced from different parts of the country. This supports the Filipino farmers and the farming community as well by raising awareness and appreciation of our local fruits. 

To educate the consumers about the product, the cans and bottles have a Philippine map on it with pinpoints of provincial locations where the fruits were harvested from. The variants capture the tasty, fruity flavors that are grown in rich, Philippine soil, farmed by Filipino hands.

Calamansi’z The Day comes from Pangasinan, Isabela and it offers just the right amount of citrus goodness in every bottle. Locally also wanted to reflect something uniquely Pinoy on the brand so they used the names of the fruits and injected a “punny” twist to them. I don’t know how they came up with all of these punny names but they really did a hilarious job.

The mangosteen grows primarily in Southeast Asia and Locally harvest these from Davao. Mangosteenie Miney Mo is quite a unique flavor that we don’t often taste, but it really translates well into juice form. This is the same with the Save The Best for Sineguelast from Pangasinan. The juices have a light and refreshing taste that is easy to drink but packed full of natural flavors.

Sourced from Davao and Quezon, the pomelo is a very hard fruit that is quite difficult to pry open and extract, so with Pomelong and Lasting Love, you get only the good parts and have this sweet tasting juice without the effort. 

Tamarind My Bell is sourced from Central and Southern Luzon, and despite its hard pod, the tamarind has a soft spot and is one flexible fruit. It is mostly used as a souring agent for soups or a sweet treat made into candies. Now, it can also be enjoyed as a fruit juice.

Locally also offers its Merci Buco line with three amazing variants: Pandan, Lychee and Coconut Water. The coconut water is gluten free, not from concentrate, non-GMO, with no fat nor cholesterol and is a good source of electrolytes. These are sourced from Bicol and Quezon, my grandparents’ home province, and they are the first to offer coconut in fun flavors like Pandan and Lychee.

Locally ensures that its products are as widely available and affordable as possible. This entails packaging it in different formats customized for the retail channels and the product’s nature. Whether in bottles, cans, or tetra paks, Locally ensures that all its packaging is eco-friendly and recyclable.

Locally is also great for parties because you can combine it together to create Mixed Juices and even Cocktails! The Maharlika Mojito is a mix of Calamansi and Dalandan flavors with a squeeze of lychee and a whiff of mint. 

On the other hand, the Salaguinto comes with a combination of Sineguelas, lambanog, and gin. There are so many ways to enjoy Locally fruit juices especially with their distinct flavors.

Aside from the overflowing beverages, the guests at the event were also treated to some Filipino delicacies courtesy of Early Night like fried Fishballs and Calamares Frito.

A full luncheon was also prepared which included punny names as well like the Lechon Cara-Hay nako, Bangus Belly’ve it or not, Gising Gising na, Adobong Kanin get it, and GINUMISsing you. Who comes up with these names??

There were also a few fun games with celebrity guests like Kiana Valenciano playing Pinoy Henyo and incorporating the local fruits into the game. We all learned a thing or two about our local produce and harvest.