#drawtheline

My non-AI, pen-on-paper, Ghibli style rendition of the man himself. Is the art scrappy? Yes. But is it an insult to life itself? I don't think so.

It's like Kenny Rogers sang so many years ago. "You got to...know when to hold 'em...know when to fold 'em. Know when to walk away and know when to run. Knowing when to stand firm and when to compromise (and when to take the money and run!!!) is very important. So that's why I made you this video. So check it out!

Chicago injury lawyer Scott DeSalvo discusses the importance of knowing when to compromise and when to draw the line in settling injury cases. Emphasizes the value of legal expertise in analyzing the strengths and weaknesses of cases, particularly in identifying and addressing potential problems that could affect the case's outcome. Highlights common pitfalls in injury cases, such as gaps in treatment, ignoring medical advice, or downplaying injuries, which can impact the case's credibility.

Pictured above: BT sport group

https://newsroom.bt.com/its-time-to-draw-the-line-and-end-hate-speech-on-social-media/

Introduction

Today (04.05.21) the topic we discussed was ‘presenting the PR plan’. This involved discussing aspects of selling the campaign through presentation and the art of public speaking.

There are various ways to present a PR plan such as through a PowerPoint, prezi, canva and handouts. Towards the end of the class we put our knowledge to practice in a quick activity to present our campaign to the class which I found to be quite difficult as a weakness of mine is public speaking.

For my weekly submissions I will be answering a range of questions such as:

- What the PR activity is that they are analysing

- Who is leading the campaign and who is involved

- What are the major PR tools being used

- Where they saw it and if/how they engaged with it

- Critical reflection

Video above: BT Sport campaign video

PR Analysis

BT Sport is a group of pay television sports channels provided by BT consumer which is located in the United Kingdom and Ireland. This campaign the BT group are promoting is about online hate on social media and drawing the line.

The campaign will see BT implement its own anti online abuse policy and support from premiership rugby, welsh rugby regions and cricket Australia.

BT sport are leading this campaign by taking huge steps to be more proactive in protecting themselves and the society against online abuse. There are several sporting clubs and ambassadors that are involved in sharing this campaign and spreading awareness.

Pictured above: Premiership Rugby statement

Video above: BT Sport campaign video

Major PR tools that were used was initially an emotional engaging promotional video that connects to those who have experienced online abuse but also engages the public to hear their stories to connect with a wider audience. An article was published about the campaign that highlights more information on why? And How?

I viewed this campaign directly off Youtube as the title that includes the words ‘online hate’ caught my attention. Once I watched the video, I then followed the links to find the article that discussed the campaign in more depth.

Critical reflection

The campaign definitely engaged with the public on an emotional level because online abuse is a rather large issue the world faces. The messages that were said by various people allowed the viewers to grab hold of real-life threats and abuse which was confronting to hear. The video did go for a long time and I got to halfway and thought, what is the action plan? 3 mins in and they were still interviewing people from BT.

They message was clear to #Drawtheline and support this campaign to call out online abuse whenever you see it.