#doodlage

The brand that requires no introduction, Doodlage, is India's first fashion label completely devoted to up-cycling and recycling waste fabric into entirely wearable yet stunning pieces. The brand's motto is ‘Buy less, choose well, and make it last.’ They have carved a whole new course to up-cycled materials and promoting seasonless garments across the globe.

To bring back the traditional way- the brand has not been patented; permitting not only people but brands as well, to be part of the change and bring out a striking impact in the fashion industry.

One must wonder, where does all the material waste used in Doodleage's garments come from? in step with the logo, there are many production devices, massive and small, that provide the fabric. There’s a tonne of waste from the quick fashion enterprise in Delhi itself that helps with the gathering of material scraps, later to be upcycled and made into clothing. Consequently, there's a massive ocean to clean and remake.

Moreover, there are not any chemicals or colours used within the entire system.

Waste not, want not: upcycled clothing and accessories for your post-lockdown wardrobe

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